Live: Ad Copy Workshop at 2014 Hero Conference

#herocon 2014

Elizabeth Marsten

Ad Copy:

Your First Impression

ELIZABETH MARSTEN (ME)

•VP of Search Marketing

•Pay-Per-Clip Marketer

•SEO, Social, PPC, Content

•@ebkendo

•http://bitly.com/bundles/ebkendo/5

•Do not spoil season 4 for me

2

WHERE'S PORTENT? 3

Technically speaking,

More specifically,

here.

here.

Personas

RESOURCES

• US Census

• Customer reviews/forums

• Facebook

• Google Analytics

• Ubersuggest

• Lexicons

5

@ebkendo #herocon #superfuntimes

FREE SWAG! 6

@ebkendo #herocon #Iinventedpostits

Get out of the box ad copy

SAFE FOR WORK

• Asking questions in the headline

• Use a hashtag

• Using sounds or smells

• Poetry

• Use the URL as the headline

8

@ebkendo #herocon #nowyoucantstoplookinghere

LESS SAFE FOR WORK

• Guilt

• Reverse psychology

• Inferring “things”

• Sounding drunk

9

@ebkendo #herocon #insertyourmommajoke

GOT SOME IDEAS? 10

skeletorislove.tumblr.com

Let’s get to writing!

@ebkendo #herocon