Life of a Digital Marketer from Strategy to Success

Trio Media Group

Dana JonesSocial Media & Interactive Specialist

About Me1. Graduated from UWG in 2008

2. My major was Marketing

3. I completed my first half marathon this year

Things I do1. Manage social media and interactive

marketing campaigns2. Learn about new interactive strategies and

follow breaking news in the marketing industry

3. Consult with clients/ co-workers about marketing strategies

Campaigns

Comcast On Demand – Get Local AtlantaProduct

Get Local Atlanta programming

PlaceChannel 1 on Demand

PromotionFacebook and Twitter

PriceCost of Comcast cable subscription

Problems and Concerns

• Get Local Atlanta is a new channel on Demand• More people are needed to manage the social

media• Low engagement

Solutions

• Get Local Atlanta is a new channel on Demand

We launched a Facebook campaign, targeted to areas where Comcast provides service.

Solutions• More people are needed to manage the social

media

Two people now manage the social media. The Executive Producer & Marketing Manager from Comcast and me.

Solutions• Low engagement

Spread the word about the programs through product giveaways tied to the programming. Run Facebook ads targeting people who would be interested in potential shows, events or giveaways.

PSA HealthcareProduct

Medically fragile care for children and adults

Place Nationwide

Promotion Print, Direct Mail

Price Cost of medically fragile care

Problems and Concerns

• Branding: Is it PSA or PSA Healthcare?• How can we improve our online presence?• How can we recruit more effectively?

Solutions

• Branding: Is it PSA or PSA Healthcare?

It is PSA Healthcare. We make sure to proofread copy materials and always refer to the company as PSA Healthcare on social media websites.

Solutions

• How can we improve our online presence?

Create a new website with the new branding. Start our social media websites now (July 2009), before the competition so that we can stay ahead.

Solutions

• How can we recruit more effectively?

Advertise jobs on CareerBuilder and Yahoo Hotjobs. Add a jobs tab to our Facebook page.

PSA HealthcareProduct

Medically fragile care for children and adults

Place Nationwide

Promotion Print, Direct Mail, Social Media, Email Marketing, Featured promotion on

job websites like CareerBuilder

Price Cost of medically fragile care

How did we measure success?

• Increased number of applicants• Engaged following on Facebook and Twitter• Industry recognition for successful social

media campaigns• Feedback from nurses• Other campaigns are using our strategy on

social media sites

Things I learned at UWG• Career Center• Cheerleading & group projects• Networking• Punctuality• Professionalism•Involvement

Things I use most

• Microsoft Office

• Everything I learned in marketing courses

•Teamwork

•Networking

Things I wish I’d paid more attention to

1. Corporation Finance, Accounting and Economics

2. Internship opportunities while I was a student

3. G.P.A

Things you should do•Intern

•Be involved on campus and in the community

•Network

•Mock Interviews

•Feedback on resume

•Create a professional online presence

Things to do today

1. Set up a Linkedin account

2. Make sure your online presence looks professional

3. Create a portfolio

Resources

Know what these are

• Facebook• Twitter• YouTube• LinkedIn• Foursquare

Networking Places• Twitter

•Facebook status updates

•Networking events

•Linkedin Groups

And Lastly…

• Connect with me!

Linkedin.com/in/danaejonesTwitter.com/thegreatdanajFacebook.com/danaejones

Questions?