Lawn Care Businesses Online Advertising Basics

Online advertising for your lawn care business

Today we are going to learn about

Advertising online

for your lawn care business

so let's get started

How is online advertising different from offline

advertising?

Offline advertising is not easy to track

That is why you have to pay for it up front

even if you get no results

You can spend all day handing out flyers that

you paid good money for

You had to pay for all the flyers

You had to spend the entire day handing them

out (your time worth money right?)

but you could easily see no results

and it doesn't stop there

You can buy a news paper ad that produces

no calls

You can spend a small fortune on a

Yellow Page ad

Yellow Pages will not guarantee you will even get one good phone call

from it

You can spend money on throw away mailbox ads

that can produce no results

But Online Advertising is much different

Because every click is painfully trackable

You only pay when someone clicks on

your ad

That means Facebook and Google can show

your ad

10,000 times or more

...and if nobody clicks

you pay nothing

So with the Internet you only pay for results

(clicks)

With the offline world you just pay not matter what

It sounds great

but you can still go broke advertising online

If your website is not effective

You can easily spend a few hundred dollars on

clicks

and get no calls or prospects

It can drive you crazy the first time this happens to

you

So we still have to be really smart about how the ad money is spent

There are lots of ad platforms online

But I only recommend you use these 3

Perfect audienceGoogle

Facebook

I will go into each of these later in a different

presentation

The following is an overview of what your advertising strategy

should be

Start with Perfect Audience first

Perfect Audience is a remarketing ad service

Remarketing ads are ads that follow your

prospects

around the entire internet

after they visit your site

Here is how it works

The price you pay for a click is usually only 10%

of what you would normally pay

It is a great way to keep your business in front of

YOUR prospects

For almost no money

Set up Perfect Audience first so that you can

Get people to remember you after they leave your

site

..and remember

most people will leave your site

without calling or signing up with you

You want to have a good shot at getting them back

Especially after you paid as much as a few dollars to get them to your site in

the first place

Next start running ads with Google

Google works on search intent

Someone needs their lawn cut

They go straight to Google

and type in "Lawn care service canton ohio"

You bid in a real time auction for the top

placing ads

The more you payper click

The higher up in the rankings you appear

You only pay when someone clicks on your

ad

Google has a large banner ad network too

You can run banner ads to everyone in the zip

codes you service

Even on their Android or iPhones

Google works so well because people are using

it to find answers

to their problems

in our case they run over to Google the minute they need their lawn mowed or

fertilized

The last ad Platform to set up is Facebook

Facebook has a huge ad inventory

That means you can likely get your ads cheaper on

their platform

But Facebook is much different from Google

They don't work on "search intent"

With Facebook you need to look at

the demographics of your ideal customers

You should show ads in the zip codes you service

But you should shrink it down to only people

over 30 years old that own a home

It does no good to have

a 14 year old click on your ads

and drain your ad budget

So to recap

Internet Advertising is pay only for results

Start with Perfect audience

to recapture traffic you are going spend money

on

Then run your ads on Google

Their Intent driven search engine will get people

at the exact moment that they think they need lawn

care service

to see your business

Do Facebook last

Their ads will be cheaper

It can get you results but these people are not

"looking" for lawn care service

so your ads (and clicks)

will not be as effective

Once you have your Internet Advertising set

up

with working ads and working campaigns

You can literally "turn them on" when you

need some customers

Then turn them off when you have too many

If you want even more tips visit

http://www.lawncarebusinesstips.com