Kodak Ad Campaign

TEAM KODAKHong-Ah Do | Katie Denta

Michael Eldred | Robbie Deutsch | Adrianne Dowd

What do we know?

Here’s what else we know:Strengths

Well-established name brand known for simplicity and connected to sentimental family values.

Weaknesses Brand ambiguity, history and dated image

{ OPPORTUNITIES }

Kodak C315All-in-One Printer

Consumer Profile

Who are they? 30-40 year old women who are adjusting to

motherhood or are seasoned veterans Experiencers and believers

They want to share their experiences, but also are centered around the importance and value of family and community.

Value efficiency and simplicity without compromising quality

Creative Work

“Make your memories permanent with the Kodak C315.

”

Social Media Plan

Social Media Plan Audience:

women with children in the 30 - 40 age bracket

Non-traditional Media: Pinterest, Disney.com, iVillage, Facebook,

Twitter, Instagram & mommy blogs Timeline:

Multi-platform integrated marketing campaign to run in print, on television and online from August to December of 2013.

What are mommy blogs and why do we care about them?

Network of family and homemaking blogs Over 3 million “mommy bloggers” in North

America 55% of active (daily) social media moms said

they made their purchase because of a recommendation from a personal review blog.

Moms reading the blogs would be likely to purchase a Kodak printer after reading a personal, positive review.

Some Examples

Alice BradleyFinslippy.com{ {

Catherine ConnorsHerbadmother.com{ { Rebecca Woolf

Girlsgonechild.net{ {

Campaign Timeline

• Run commercial spots during fall premiere of popular shows

• Continue to update online content

• Pinterest Thanksgiving photo contest

Metrics and Evaluation Top three sites visited by women in our target

market: 1. Pinterest  2. Disney Online 3. iVillage

Utilize social media to interact with consumers Coupons to track and evaluate marketing

effectiveness

Thank you for your time.

{ Questions? }