Kantar Media Audience

Television viewing has undergone a massive change. It’s no longer restricted to living room.

Now, people view program from any place they wish. And that too at their convenient time!

Flexibility of TV viewing calls for complicity in audience measurement.

Don’t panic. High quality audience measurement tools are available to

know your audience better.

Your Best Audience Measurement Tools:

People Meter

Portable People Meter

RapidView

PeopleMeterOffers accurate online audience data since 30 years in UK

PeopleMeters may be attached to TV sets to generate audience data that can be reported overnight with help of

GPRS and telephone lines.

Portable People Meter (PPM)

This portable medium allows audience measurement when

you are out of home.

PPMs can detect exclusive codes embedded within audio part of transmission.

Tracks analogue and digital broadcasts carried over air, by

internet, cable or satellite.

Nearly 50,000 PPMs are used in different places

across the world.

RapidView

Best for cross media audience measurement.

Records time shift viewing, Video-on-Demand programs and EPG (Electronic Program

Guide) usage.

Captures essential, complex data of audience directly from digitalized set top boxes via return path.

Widely used in UK, New Zealand, USA, Australia and South Africa.

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