John Dick - Festival of NewMR - 2010

Powering the World’s Opinions

NewMR Virtual Festival December 8, 2010

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Harvard  poli+cal  scien+st  Stephen  Ansolabehere  envisions  a  +me  when  so  much  data  will  be  available  on  individuals  that  a  pollster  could  forgo  lengthy  interviews  and  simply  contact  people  to  ask,  on  a  given  subject:  “What  are  you  thinking  right  now?”    

Harvard  Business  Review,  September  2010  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

24/7 Media and Social Networks Are Changing People’s Attitudes Almost Daily

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

But how do we engage today’s bandwidth-strapped consumer?

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#1. Go to them. Don’t make them come to you.

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#2. Keep it brief. Like under 30 seconds.

ü No more than 3 questions per engagement

ü < 200 characters per question

ü No more than 8 answer options

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#3. Always make it relevant. And valuable.

ü Know  your  respondent’s  interests  

ü Produce  new  ques3ons  every  visit  

ü No  redundant  or  unnecessary  ques3ons  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

#4. Use technology to connect and organize answers across engagements

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

And what will it all mean for researchers?

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Build extensive, longitudinal respondent data over time

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Deliver automated, highly-targeted, and even personalized questions

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Produce MILLIONS of responses on a weekly or even daily basis

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Generate real-time insights about even the hardest-to-reach consumers

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Track hundreds of brands, products, issues, and lifestyle trends.

Every single day.

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

And provide immediate feedback to brand managers, marketers, and advertisers

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Q & A

John Dick and Annie Pettit

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

Who is CiViCSCIENCE?

We are a marketing research utility. We gather and organize opinion data from third-party websites, social networks, and mobile apps. Flagship data stream commercialized in June 2010: The Millennial Index We sell syndicated data and custom questions; Revenue shared with third-party platforms. Tracking toward 400 Million responses over next 12 months

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

We would love to meet you.

Check  out  our  website:  h@p://civicscience.com    Email  Us:    jdick@civicscience.com    Follow  Us  on  Twi@er:  @civicscience  AND  @millennialindex      Read  Our  Blog:    h@p://millennialindex.com    Join  Us  On  LinkedIn:  CivicScience  and  Millennial  Index    Or  Just  Call  Us:    412-­‐281-­‐2954  

Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)