Inventing the Future of Publishing

@gdecugis

Inventing the future of publishing through human-curated big data

Guillaume Decugis Co-Founder & CEO – Scoop.it

@gdecugis

Tim Berners-Lee, 1999

“I have a dream for the Web [in which computers] become

capable of analyzing all the data on the Web”

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The Web today

I’m talking to you!

I’m looking for you!

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Hi, my name is Guillaume. I’m an Engineer and I like data too.

And also now an Entrepreneur (Musiwave, Scoop.it)

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We Engineers love data and algorithms.

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In 1993, I built a neural network algorithm…

…to predict stock market performance based on

financial data

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This is where I’d be if it had worked

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People produce a lot of content

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And yes, algorithms can filter content based on analytics, social data…

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But smart systems use people to correct data.

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And people like to do it.

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Media is discovery. Not Search.

What I know What I know I don’t know

Search Media

What I don’t know I don’t know

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“Curation starts when Search stops working”

Clay Shirky, 2010

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The Search for the perfect Content Algorithm

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Human Publishing

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Algorithmic Publishing

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7 things that content personalization algorithms do poorly

• Anticipation • Risk Taking • Big Picture • Pairing • Social Importance • Mind-blowingness • Trust

Eli Pariser, 2011

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Humanrithm“The Algorithm + the Crowd are Not Enough” Rand Fishkin, Moz.com

We need humans data editors/curators.

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Humanrithm at work – episode I

Big Data

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Humanrithm at work – episode I

Big Data

+ Human curation

@gdecugis

Humanrithm at work – episode I

Big Data

+ Human curation

50M pieces curated in 18 months

= Clever Publishing

80M visitors

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Humanrithm at work – episode IICurations in silo

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Recommend

Humanrithm at work – episode II

#curatethecurators

Categorize

Curations in silo

@gdecugis

Recommend

Humanrithm at work – episode II

#curatethecurators

Interest Channels

Categorize

Curations in silo

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The past of publishing

Content

Audience Organisation

& context

AuthorsCurators

AuthorsEditors

Readers

Value

@gdecugis

The future of publishing

Content

Audience Organisation

& context

AuthorsCurators

AuthorsCurators

Readers

Opportunity

@gdecugis

One way or another, the Web will be organized.

What’s your favorite scenario?

@gdecugis

Thank you!

Guillaume Decugis @gdecugis