Indian Super League social media strategy and communication mix

- Laxmi Kanwar

ObjectiveRaise awareness about Indian Super League

2014 and generate conversation on social media platforms.

2014 Indian Super League season

12 October 2014 – 20 December 2014

Indian Super League teams

Strategies

Pre-ISLBlog posts by Soccer players.Generating conversation and discussion on

Soccer blog sites on Wordpress, Blogspot etc.Soccer know-how by Soccer experts.“Did you know” facts on Social media sites like

Facebook and Twitter.Interesting videos of past Soccer matches.Facts about various ISL teams and team players.

ISL TicketsOnline tickets.Interesting contests for free and/or discounted

tickets.

During ISLMatch videos on Youtube.Goal of the day video on Youtube and Social Media

sites.Live telecast link promoted on Social Media sites.Contests based on platforms like Snapchat.#ISL trend on twitter. # contest on twitter. Exclusive merchandise distributed through contests.Contests based on live tweets and facebook updates.Contest to meet favorite player or coach.

Post-ISLContest winners meeting their favorite player or

ISL coach and tweeting and posting on facebook about the meet.

Exclusive merchandise distribution to contest winners.

Special invitation to post ISL party to top ISL twitters an influencers.

Posting live on platforms like Snapchat.

Social Media Mix

Facebook

Twitter

YoutubeWordpres

s

Blogspot

Snapchat

Measuring SuccessKlout Score.Facebook insights.YouTube insights.Twitter trends and insights- tweet reach.Blog sites insight.Google trends and Analytics.