Independant Cambridge Consultants - 13th May '14

Cambridge Weight Plan

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Using Facebook to directly increase sales

Promote the business generally

Provide a hub for your customers

Search Engine Optimisation

General Do’s and Don’ts

Useful resources

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80% of Facebook

users prefer to connect

with brands on Facebook

Facebook has over a

Billion active users –

with more than half

on a mobile device

23% of users check

facebookmore than

5 times per day

* Effects of good Social Media

Easy to find

Great at what you do

ConversationPersonality

Measurable Results

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This must inform what you’re posting

AND the tone of voice you use

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• Is there structure?

• Do you use applications?

• How much time does it take up?

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Social Media by definition is personable

Mimic real life

How do YOU define your brand?

Some Housekeeping: Each of your social media pages needs

EVERY relevant contact detail

Working Website

Links

Email Us

Call Us

Like on Facebook

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Visuals

Description

UpdatesPictures

Apps

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*Caption every visual with the right information,

link or phone number

*Use the provided Cambridge visuals

*Only use the Independent Consultant logo – not

the over-arching Cambridge Weight Plan one

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*Tell people why you are great at what you do

*Share your personal story and background

*Let people know you can empathise with them

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Keep them:

*Relevant

*Timely

*Engaging

*Useful

*Purposeful

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*Follow the cambridge guidelines regarding before and after photos

*Post picture of the products or your visual aids frequently

*Photos are far more likely to be engaged with than text alone

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Visuals Videos Music Text Website

Links Blog posts

Outside resources

WHY?

Each of your potential customers will take in information in different ways

Encourage Sharing

Every time one of them ‘likes’ a post, ‘Retweets’ a tweet or mentions you on

Facebook or Twitter it is shared with their own friends and followers

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Build Loyalty

Post special ‘offers’

Say thanks to

fans

ALWAYS reply to incoming messages

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•Dedicate a certain amount of time every week to

coming up with ideas for posts. Write them up and

set them to automate with a tool like Buffer

•This way you canl post pictures too and autoshrink

links

•Buffer and Facebook will also give you analytics to

see what is most popular and WHEN to post

•Don’t post TOO often – no one like constantly being

bombarded

•Check for messages and responses at least every

day – quick response is key

•69% of messages to companies on social media are

ignored!