IMKT120 - Northwestern Technologies: Keeping Up With Today’s Digital World

Northwestern

Technologies:

Keeping Up With Today’s Digital

WorldCassandra Burnett

Agenda What is Social Media?

Social Media & IT

Professional Enrichment

Growing Your Business

Categories of Social Media

Conclusion & Discussion

What Is Social Media?

Electronic Communities

Social Networking

Microblogging

Videos

Six Categories of Social Media

Social Presence/Media Richness

Low Medium High

Self Presentation /Disclosure

High Blogs

Social Networking Sites (e.g.,

Facebook)

Virtual Social Worlds

(e.g., Second Life)

Low

Collaborative Projects(e.g.,

Wikipedia)

Content Communities

(e.g., YouTube)

Virtual Game Worlds (e.g.,

World of Warcraft)

Social Networking Media Classification(Barczyk & Duncan, 2012, p. 100).

Social Media & IT

Private Networks

Better Blogging

“Airbnb” Networks

Professional Enrichment

Skill Development

Virtual Team

Communication Concepts

Growing Your Business Promoting Brand

Loyalty

Corporate Blogging

Job Growth Through Symbiosis

Social Media Advertising and Its Impact on Your Business (Webbusinessagenda.com, 2012)

Conclusions & Discussion Social Media as an Electronic Resource

Six Categories of Social Media

Professional Enrichment

Getting the Word Out

Bibliography

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