View
176
Download
1
Category
Preview:
Citation preview
How Top Events Leverage Referralsto Drive Massive Growth
Aidan AugustinCo-Founder and President, Feathr
aidan@feathr.co
@AidanAugustin
Table of Contents
1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?
2. Leveraging Attendees• Methods and solutions
3. Leveraging Exhibitors, etc• Methods and solutions
Table of Contents
1. Introduction to Referral Marketing• What is referral marketing?• Why does it work?
2. Leveraging Attendees• Methods and solutions
3. Leveraging Exhibitors, etc• Methods and solutions
4. Outside the Box• Best practices• Novel ideas
1.Introduction to Referral Marketing
What is Referral Marketing?
Word of mouth*
*(with a little encouragement)
What is Referral Marketing?
What is Referral Marketing?
What is Referral Marketing?
83%
17%Satisfied Customers
Willing to Re-fer
What is Referral Marketing?
29%
54%
17% Satisfied CustomersWilling, and doWilling, but don't
What is Referral Marketing?
What is Referral Marketing?
“Referral Marketing” is deliberately encouraging
your customers totell their peers about you
Why Does it Work?
84% of consumers say they trust recommendations from friends and colleagues
91% of B2B buyers are influenced by word-of-mouth
when making their buying decision
Why Does it Work?
Referred customers have 116% the lifetime value
18%
2.Leveraging Attendees
Methods – Prompt to Share
Solutions – Prompt to Share
Methods - Social Personalization
Methods - Social Personalization
Methods - Social Personalization
Solutions – Social Personalization
3.Leveraging Exhibitors, Sponsors,
and Media Partners
Methods – Physical Passes
Methods – Discount Codes
Methods – Banners
Methods – Email Invitations
Solutions – Email Invitations
Methods – Landing Pages
Solutions – Landing Pages
4.Outside the Box
Best Practice - Offer Incentives…
…and stay on top of them!
Best Practice - Use Speakers
Idea - Retargeting Pixel
Aidan AugustinCo-Founder and President, Feathr
aidan@feathr.co
@AidanAugustin
Questions?
Recommended