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HOW TO USEVIDEO TO DEVELOP COMPELLING CONTENT
Created for PESTWORLD CONFERENCE – BALTIMORE, MD, October 2017
AMPLIFIEDGROWTH.NET
‣ CEO & founder of Amplified Growth‣ Digital marketing speaker & author‣ Host of Association Chat podcast / online
community‣ Executive Trainer for Mediabistro & Imparture
@KIKILITALIEN AT #PESTWORLD2017
@kikilitalien
Sensory Branding
@KIKILITALIEN AT #PESTWORLD2017
• A customer’s brand experience relates to what is memorable.
• Purchasing behavior & storytelling and emotion.
• Our senses are used to create emotional ties, linking the consumer and the brand.
#1 BUILD THOUGHT LEADERSHIP• Public speaking at conferences• Publishing articles, whitepapers, blog posts• Writing guest posts• Podcasting• Developing guides and online communities
@KIKILITALIEN AT #PESTWORLD2017
Video Content Is Critical for Success
@KIKILITALIEN AT #PESTWORLD2017
REACHING THE REPTILIAN BRAIN
@KIKILITALIEN AT #PESTWORLD2017
#2 DON’T GO IT ALONE• Listen, be curious• Connect others• Volunteer• Identify your influencers’ influencers• “You don’t get if you don’t ask” – Bonnie McElveen-Hunter
@KIKILITALIEN AT #PESTWORLD2017
@KIKILITALIEN AT #PESTWORLD2017
@KIKILITALIEN AT #PESTWORLD2017
#2 DON’T GO IT ALONE• Listen, be curious• Connect others• Volunteer• Identify your influencers’ influencers• “You don’t get if you don’t ask” – Bonnie McElveen-Hunter
@KIKILITALIEN AT #PESTWORLD2017
@KIKILITALIEN AT #PESTWORLD2017
@KIKILITALIEN AT #PESTWORLD2017
VIDEO CONTENT OPTIONS
• Facebook Live• YouTube, Instagram, Twitter, Snapchat, FB• Drone Video & Photography• Video Ads
@KIKILITALIEN AT #PESTWORLD2017
Video Content Is Critical for Success
@KIKILITALIEN AT #PESTWORLD2017
VIDEO CONTENT OPTIONS• Testimonial• Interview• Q&A• How To• Moving Photo Series
@KIKILITALIEN AT #PESTWORLD2017
VIDEO CONTENT CREATION• DIY & Videographers• BeLive.TV• Magisto, Filmora, VivaVideo• iMovie, Camtasia, FinalCut Pro• Prompster, PromptSmart
@KIKILITALIEN AT #PESTWORLD2017
VIDEO ANIMATION TOOLS@KIKILITALIEN AT #PESTWORLD2017
Video Content Is Critical for Success
@KIKILITALIEN AT #PESTWORLD2017
DO THE WORKMAKE IT REAL‣ Use video content to activate and reach your audience’s
“Reptilian Brain.”‣ What are the top 3 biggest problems your ideal audience has
that you can either solve or help investigate? ‣ Understand Facebook’s EdgeRank Algorithm to reach more
of your audience.‣ Identify 5 ways to use images, music, and more to
communicate complex messages.‣ Having trouble? Write 10.
KIKI@AMPLIFIEDGROWTH.NET
QUESTIONS
@KIKILITALIEN AT #PESTWORLD2017
KIKI@AMPLIFIEDGROWTH.NET
EXAMPLE FROM LIVE PRESENTATION:
@KIKILITALIEN AT #PESTWORLD2017
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