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Delivering your content in a creative way is key to your success in social media. Using video and storytelling are proven ways to get your customer's attention. But, How do you tell stories in a digital medium? How can you use videos, photos and more tools to make your story more effective?
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#umbsocial @JuliaCSocia
How To Tell Your Story With Digital Media
Julia CampbellPresident/CEO of J Campbell Social Marketing
http://www.jcsocialmarketing.com UMBSocial
September 25, 2014
#umbsocial @JuliaCSocia
TakeawaysWhy storytelling is so vital
to a successful marketing strategy
How to use digital tools to tell your business/organization’s story
How to make your message stand out and cut through the clutter and noise
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Obligatory Seth Godin Reference“Here’s how to know if you’re on the
right track: if you stop a story in the middle, the audience will insist you finish it.
Isn’t that what you want?”
Full post at: http://sethgodin.typepad.com/seths_blog/2013/09/words-sentences-paragraphs-stories.html
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Why Storytelling?
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Why Storytelling?People don’t
remember bullet points.
People respond to emotion.
Feelings, not analytical thinking, drive purchases and donations.
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What Storytelling Will Not DoFix bad management. Fix a lousy product or
service. Replace other marketing
strategies.Replace tried-and-true sales
tactics like calls and one-on-one meetings.
BUT if done well, it will augment all other communication efforts!
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How To “Do” Storytelling?Think of your audience
FIRST and ALWAYS. How can you tell a
story in a way that will resonate with them?
What is important to them?
What will inspire them to action?
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Mindset Shift“They don’t just sell a video camera, they sell
the memory of the wave or the ski trip down the slope.”
http://www.newyorker.com/magazine/2014/09/22/camera
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Storytelling Examplehttps://www.youtube.com/watch?v=HtBtHxSDpa0
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Value StoriesThe core values of
your business or organization
Why you do what you do?
What are you passionate about?
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Creation StoriesWhy you
startedWhat was the
problemStory of the
founder(s)The real WHY
you exist
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Improvement Stories Express resiliencyShow that your
business is always trying to improve
Mistakes, lessons learned
Reference: http://www.thegoodmancenter.com
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Success StoriesHow are you solving problems for your
customers?How are you making their lives better?What would happen if you didn’t exist?
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Where To Find Stories?Create them!They are everywhere! Everyone is
responsible. NO silos! Get on the front lines.Interview customers.Interview staff.
http://www.ge.com/stories
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Everyone Has A Story
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Be SystematicCollect stories & story ideas.Save your stories & ideas in a virtual Story
Bank.Use Dropbox, Google Drive, Basecamp.Whatever you use – make sure it is accessible.Form a Storytelling Committee. Figure out a way to start thinking like a
reporter.How can you use your smart phone, tablet,
GoPro, flip camera?
Empower OthersYou cannot do it alone. Period.
Hold a staff meeting to train on storytelling.
Change the culture – have an email listserv
or start staff meetings with an exchange of stories.
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#umbsocial @JuliaCSocia
Mine The Gold“Think of the story itself as gold. You mine
the gold, capture the story. Then you bring it back to your office and
you need to pound that gold into different shapes and sizes depending on whom you’re talking to, or also where you’re telling it.” ~ Andy Goodman
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Channels for StorytellingWebsiteBlogsEmail newslettersPublications Social media Public speaking, community educationUser-generated – how can you encourage
your online community to share their stories?
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Go MultichannelDon’t put all your eggs in one basket! Think about the channel. Be where your customers are, not where
you want them to be.
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Storytelling With Social Media BootcampOne day intensive workshop on using
storytelling and social media to grow your business with Julia Campbell
Friday, October 17, 9 AM – 2 PM, UMass Boston
Maximum size is 20 participants.Regular price is $199 – But Social Media
Night attendees get a discount price of $149!!!
Hosted by the Digital Media & Marketing Institute Boston LLC.
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Learning Activity10 minutes: Choose a partner – NOT someone familiar with your
product, service or company. Pick a story that you want to share. Pick a channel to share it on. Share with your partner and provide feedback. 5 minutes: If you can share it right now, share it! If you can’t share it right now, schedule a time in your
calendar to capture the story and share it. Tag #umbsocial. 10 minutes: Select pairs will report back to the entire group.
#umbsocial @JuliaCSocia
Storytelling With Social Media BootcampOne day intensive workshop on using
storytelling and social media to grow your business with Julia Campbell
Friday, October 17, 9 AM – 2 PM, UMass Boston
Maximum size is 20 participants.Regular price is $199 – But Social Media
Night attendees get a discount price of $149!!!
Hosted by the Digital Media & Marketing Institute Boston LLC.
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