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Confidential, Property of Search Influence © 2017
GABRIELLE BENEDETTOPartner & Sales Strategist
JEANNE LOBMANDigital Advertising Manager
STAY TUNED TO SEE WHO THE ACADEMY AWARD GOES TO...
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017Source: Hubspot
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
CREATE
Confidential, Property of Search Influence © 2017
END
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017Source: Hubspot
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Organic (non-paid) efforts don’t have the reach they use to.
Confidential, Property of Search Influence © 2017
You can show your ads to people who are likely to use your services.
Confidential, Property of Search Influence © 2017
In-Stream (Pre-roll on YouTube.com & partner sites)
Confidential, Property of Search Influence © 2017
In-Display (Discovery ads)
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
YOUR COMPANYYOUR COMPANY YOUR COMPANY
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
● GRAPHICS inspiration - slide 27
Confidential, Property of Search Influence © 2017
SUCCESS STORY: TESTIMONIALS
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
2009: 2 videos2017: 500+ videos
Confidential, Property of Search Influence © 2017
THE RESULTS
2009: 67 video views2017: 219K+ video views
Confidential, Property of Search Influence © 2017
SUCCESS STORY: FACEBOOK VIDEO
Confidential, Property of Search Influence © 2017
OUR APPROACHRun an engaging video ad campaign that showcased the facility & the doctors
Leverage the data of their 140,000 person fanbase that we built for them over the last 5 years
THEIR NEEDEducate current and potential patients of the advances in surgery and the importance of selecting the right treatment.
Drive awareness and visibility of this important resource for women.
Confidential, Property of Search Influence © 2017
Link Clicks Clicks on Ad Impressions Cost CTR CPC
3,843 5,595 606,141 $4,249.93 0.92% $0.76
Clicks to Play Video
Cost per Clicks to Play Video
Video Views
Cost per Video View
Avg. % of Video Viewed
Avg. Duration of Video Viewed
79,794 $0.05 302,214 $0.01 8.22% 0:00:10
Post Engagement
Cost per Post Engagement
Post Shares
306,562 $0.01 80
17 new patient inquiries
Confidential, Property of Search Influence © 2017
THE RESULTS
3,800 visits to the website 10,000 views of the video
SUCCESS STORY
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
Confidential, Property of Search Influence © 2017
INCREASEIN REACH COMPARED TO
CAROUSEL
188%DECREASE
IN COST PER ENGAGEMENT COMPARED TO CAROUSEL
97%
Confidential, Property of Search Influence © 2017
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