How to run a twitter chat

How  to  run  a  twitter  chat

Elja Daae

tbisaacs,   flickr

Goal:  get  you started on  the pathto a  thriving twitter chat

11:00 - 12:00 1. Twitter chats: what & why12:00 - 13:00 Exercise: finding hashtags, users and influencers13:00 - 14:00 Lunch 14:00 - 15:00 2. How to start your twitter chat15:00 - 16:00 Exercise: we participate in our own live twitter chat 16:00 - 17:00 3. How to prepare for succes 17:30 - 18:00 Exercise: Planning for succes

Agenda

#Elja

www.eljadaae.nl

@elja1op1 #blogchat

twitter chat  #blogpraat

Twitter:Accounts?Experience?Likes/dislikes?  

1.  Twitter  chats

The  power  of  hashtags

#

“A  HTML-­activated device  thatallows Twitter  users  to sort their

feeds  by topic.”

The  first  hashtag

“These  things are  for nerds.  They’re never  going to catch  

on.”Twitter

Hashtags

Hashtags

http://www.nbc.com/the-­‐tonight-­‐show/hashtags

Hashtags #dtv

Hashtags =  power

Hashtags2

#IstandwithAhmed

Important  developments.  Like:  

http://mashable.com/2015/07/13/instagram-­‐food-­‐infographic/#Glo4tiTmh8qG

Hashtags help  people findinformation  &  each other

#

Twitter  chats

An  online  conversationhappening  around a  predetermined hashtag at  a  predetermined time

#blogpraat

#ttot

#blogchat

#bufferchat

can help you build a communitycan help you build your brandhelp grow engagementhelp show you’re human

help your community find answershelp your community enjoy themselveshelp your community connect with other

Twitter  chats:

#blogchat

organizer

organizer

second  account

organizer

audience

hashtags

target  audience

Relevant  topics

(help  people find your chat)

#TTOT:  travel talk  on  twitter

#TTOT

community  input

#TTOTcommunity

sponsor?

mentions =  community

industry

industry

“use thetag  duringtheweek”

no  yes/no  questions

moderating  your

community

actively involvecommunity

Being conversational

moderator  sets  the toneof  voice

context  (new  followers)

Being conversational

Being conversational

Corporate  account

Being conversational

1. Determine audience

2. Find local/relevant: • chats• hashtags• influencers

Goal: initial list of resources & ideas to start yourchat

Assignment

2.  How  to start  your twitter chat

• Publish landing page: info on hashtag, purpose, how-to & rules• Decide on a subject• Broadcast your intention & the subject• Prepare questions• Have a list of links & content ready (guest info, subject info, visuals,

statistics, tips, articles that my be useful for participants)• Involve influencers, colleagues, fans• On the day, count down to create buzz• Set up your screens, including a way to see your mentions & DM's

Preparation

• Announce the kick-off• Welcome participants• Introduce yourself & colleagues• Have others introduce themselves• Link to the house rules and event page• Introduce the subject and your intention to ask the first question• Be conversational• No commercial messages!• Welcome newcomers• Retweet or ‘+1’ – mindful of regular followers & context• Respond to particpants• Share what you know• Moderate off-topic discussions, critical remarks, spam, etc.• Favorite the tweets you want to save

Ready,  set,  go!

• Add participants to a twitter list• Check tweets that went unanswered• Check your mentions & follow-up• Thank people personally• Put together a transcript, blog post, storify, etc• Tweet out the link to the transcript• Repeat

Follow-­up

Landing  pages

domain  name:  claim  

the url

Moderating

• make & break a twitter chat• lead by example• set the pace• keep things friendly & positive (safe)• look after newcomers• answer questions• address unwanted behavior• are responsible for the ‘operations’ of a chat

Moderators  &  hosts:

Announcing your chat

Announcing your chat

Announcing your chat

Mentionguest >  

influencer

Announcing your chat

event  promotion:  hashtag =  event  tag

Kick-­off

Help  community  get  to knoweachother

use images  to post  

questions

Kick-­off

Help  community  get  to knoweachother

Kick-­off

Welcome newcomers

Welcome newcomers

Check  forquestionsand assignsomeone toanswer

Welcome newcomers

Help  peopleby linking toyour landing  

page

Posting questions

Questionsdetermineanswers!

Questionsdetermineanswers

Posting questions

Questionsdetermineanswers

Posting questions

Retweet like a  pro

Retweet like a  pro

Wrap-­up

Wrap-­up

Wrap-­up

Wrap-­up

Announce  next  topic  &  

date

Wrap-­up

Try-out:• hashtag #trivelja• tweetchat.com• personal twitter account• make sure you start your tweet with an @name• optional: delete tweets afterwards

Assignment

3.  How  to prepare for succes

1. Build a community2. Make your corporate account feel personal3. Use images4. Guest hosts & influencers5. Leverage your chat by follow-up6. Tools

Driving succes

• Be conversational• Participate in twitter chats• Post content with relevant hashtags• Post content that’s helpful, inspiring, etc.• Follow people out of interest• Help & engage

1.  Build a  community

😉

Make  it personal

(tip:  claim  your chat  account!)

Build a  community

2.  Use images

Use images

Announcing your chat

3.  Guest hosts &  influencers

• Guests: official involvement• Influencers: semi-official involvement

Why?• Amplify your chat’s reach• Help you provide relevant content• Help your guest expand their reach

Guest &  influencers:

Guests

Guests

Guests

Influencers

4.  Follow-­up

Wrap-­up

Storifytranscript  of  favoritetweets

Embedded  tweets

Embedded  tweets

Be  a  resource!

5.  Tools

Retweeting on  twitter

Looks  like this in  tweetchat

Click  on  the second  retweetbutton

Add text to retweet

Prepare for succes:1. Set goals2. Define audience3. Set hashtag4. Find team5. Make landing page6. Claim twitter account/domain name7. Set schedule8. Plan subjects & guests9. Find (make) relevantcontent10. Plan tweets

Assignment

www.eljadaae.nl

@elja1op1

1op1@eljadaae.nl

@eljakdaae

Facebook.com/marketingadvies

LinkedIn: Elja Daae

Google+: Elja Daae

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