How to Increase Your Sales with Google AdWords

How to Increase Your Sales with

Google AdWords: What is it?

The decision process is more complex than ever

Consumers have far greater access to data upon which to base their decisions

AdWords reaches your customer at the Zero Moment of Truth

…when they are “pre-shopping,” at the moment of interest or anytime after

4. You pay Google only when someone clicks on your ad

Paid Search gets you noticed

Paid Search gets you noticed

3 key benefits of Google AdWords:

ReachRelevanceROI

Reach

Google is the most visited site in the USA(YouTube is 2nd, Facebook 3rd)

Google64%

Yahoo!13%

Bing21%

Ask2%

Others, 1%Reach

Reach

16% of all queries every day are new

Relevance

Target specifically the people who are interested in your business…on several criteria

Relevance

Relevance

Relevance

RelevanceKeyword types

Return on investment

Control how much to invest

Only pay when a potential customer clicks on your ad and visits your website

Control your investment per day

Based on your specific goals or monthly budget

Return on investment

Return on investment

Using Ad Extensions to give users relevant information beyond a regular text ad

Return on investmentLocation extensions

Return on investmentCall extensions encourage calls to your business

Return on investmentSitelink extensions let you link to additional information from your site

Return on investment

And there’s more:

Callout extensionsReview extensionsRating extensions…

Return on investmentLinking the extension to the customer’s desired action

Results?

$2,500

$2,700

$2,900

$3,100

$3,300

$3,500

$3,700

$3,900

$4,100

200

300

400

500

600

700

Jan Feb Mar Apr May Jun

Co

st

Co

nver

sio

ns

Client "A" AdWords Performance 2015

Cost

Conversions

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Client "B" Monthly Sales 2014

Before Access Communications After Access Communications

$0

$100

$200

$300

$400

$500

$600

$700

$800

70

90

110

130

150

170

190

210

230

Jan Feb Mar Apr May Jun Jul

Co

st

Clic

ksClient "C" AdWords Clicks vs. Cost

Before Access Communications After Access Communications

Clicks

Cost

Arun Sinha, President

Stamford, CT 06902

www.accessc.com

contact@accessc.com