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WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
HOW TO GET YOUR DEALERSHIP TOP PLACEMENT IN GOOGLE SEARCH ENGINE OPTIMIZATION STRATEGIES
Darrell Amy Dealer Marketing
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
TODAY 1. Learn How Search Has Changed 2. Discover the Benefits of Organic
vs. Paid Search 3. Get a Practical Plan for Success
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
HOW SEARCH HAS CHANGED
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WHAT IS A SEARCH ENGINE?
A place to quickly get unbiased answers to questions.
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WHY DO PEOPLE SEARCH? • Reduce Risk
– Fear of Making a Bad Decision – Fear of Choosing a Bad Solution – Fear of Choosing a Bad Partner
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
93% of B2B buying processes begin with an online search. (Pinpoint Market Research and Anderson Jones PR)
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
49% of B2B researchers who use their mobile devices for product research do so while at work. Google 2015
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
TOP SEARCH ENGINES
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
50% of all searches will be voice searches by 2020 Comscore
50% of search queries are four words or longer. WordStream, 2016
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
FREE VS. PAID
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
FREE
VS.
PA
ID
PAY-PER-CLICK ADS
MAP
ORGANIC RESULTS
SEO FACTS • 75% of users never scroll
past the first page of search results
• 70% of the links search users click on are organic
• 80% of users ignore the paid ads, focusing on the organic results
imFORZA.com
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
PAID ADVERTISING PA
Y-PE
R-C
LIC
K
Ads at top of search results Geo-targeted Stop the moment you stop paying
DIS
PLAY
Graphic ads that show up in sidebars of websites Can be retargeted to people who have already visited your site
PAID
SO
CIA
L Promoted posts in LinkedIn, Twitter, or Facebook
YP.c
om
Waste of money
Send people to a special offer or content that matches the ad topic (not your home page) or your flushing money down the toilet.
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
GOOGLE MAPS • Make sure you have
claimed your business – All physical locations – Correct information
• #1 thing you can do is get reviews
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
DEBUNKING SEO MYTHS 1. You have to do paid advertising if you want to show up
in organic search 2. You have to do paid advertising to understand what
keywords work for organic 3. I can give Google my credit card and immediately show
up at the top of paid search
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
GAME PLAN FOR SUCCESS
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
A PROPERLY-CONFIGURED
WEBSITE
OPTIMIZED FOR LOCAL SEARCH
WITH CONTINUALLY
UPDATED CONTENT
AMPLIFIED ACROSS SOCIAL
MEDIA
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
1. A PROPERLY CONFIGURED WEBSITE • Mobile Responsive • Lots of Helpful Content • Behind the Scenes
– Page Descriptions – Image Tags – Site Map – No Dead Links
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
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2. OPTIMIZED FOR LOCAL SEARCH The process of building ranking for important keywords in specific markets.
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
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WHEN TO DO LOCAL SEO 1. In a competitive market
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WHEN TO DO LOCAL SEO 1. In a competitive market 2. Selling in markets
where you don’t have a physical office
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WHEN TO DO LOCAL SEO 1. In a competitive market 2. Selling in markets
where you don’t have a physical office
3. Moving into a new product/service (IT, 3D Print…)
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
HOW QUICKLY CAN WE GET RANKED? • Competition
– How competitive are your markets?
• Current Website – Is it configured correctly? – How much content is there? – How much authority do you currently have with Google?
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
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3. WITH CONTINUALLY UPDATED CONTENT BUYER’S QUESTIONS • Can this company answer my
question? • Does this look like a helpful
partner?
GOOGLE’S QUESTIONS • What’s new around here? • Is this website an authority?
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
BLOGGING • Blog at least once a
week – Answer questions you get
from prospects – Provide helpful
information to business owners
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
4. AMPLIFIED ACROSS SOCIAL MEDIA • Share helpful content on
your dealership’s social channels
• Have your sales reps share content – Social Signals – Inbound Links
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WITH CALLS-TO-ACTION!
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
WITH CALLS-TO-ACTION!
WEB DESIGN SEO BLOGS SOCIAL
MEDIA VIDEO CALLS TO ACTION
PRODUCT CATALOGS
A PROPERLY-CONFIGURED
WEBSITE
OPTIMIZED FOR LOCAL SEARCH
WITH CONTINUALLY
UPDATED CONTENT
AMPLIFIED ACROSS SOCIAL
MEDIA
1. How you rank in your local markets 2. Keywords that generate the most traffic in
your area 3. How much traffic you should have 4. A game plan for success
CONTACT US FOR COMPLIMENTARY SEARCH
ENGINE STRATEGY
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