How to Get 50k Email Subscribers in a Year

LIVE WEBINAR: HOW TO GET 50K EMAIL SUBSCRIBERS IN A YEAR

Learn how Noah Kagan got 50k+

email subscribers in 10 simple activities

Brought to you by:

Meet Your Speakers:

Moderator: @AmandaSibley

Campaigns Manager, HubSpot

Presenter: @NoahKagan

Founder, AppSumo.com

Housekeeping Notes

ü Presentation will be recorded and sent out tomorrow to all attendees

ü Interact with us in the questions panel

And now on to the presentation…

50,000 Emails in 8 months, The OkDork.com Story

The Zuckerberg Principle

FOCUS ON 1 SPECIFIC GOAL

Goal:

50,000 EMAIL SUBSCRIBERS FOR

OKDORK.COM BEFORE 2015

Work Backwards from Your Goal

Map out your plan  

 Want the tools for yourself? Grab them now at:

okdork.com/50k

Agenda: 10 steps to generate 50,000+ subscribers

1. Ask for Emails 2. Launch a Course via Email 3. Scale Your Content 4. Optimized Guest Posting 5. Giveaways 6. Content Upgrades 7. Recycling Content 8. Facebook Advertising 9. Community Involvement 10. Syndication

Ask for Emails

Ask Nicely

Gate Your Homepage

Use Scroll Box or List Builder via SumoMe.com

Optimize Why Someone Should Join

Remove Page Distractions

Optimize Top Pages

Drive traffic to a gated offer from your

top webpages or blog posts

Realize Most People Don’t Read

Move CTA higher up on your

posts!

The Results?

Increase conversion rate from 3% → 10%

Launch a Course Via Email 2

Launch Campaign W/ Email Sign-Up

Plan Course Promotion In Advance

The Results?

*Get  template  +  email  launch  sequence  for  free  at:  h6p://OkDork.com/50k  

9,000    Emails  

Scale Your Content 3

LONG CONTENT = MORE EMAILS

SOLUTION: GUEST BLOGGERS W/ UNIQUE CONTENT

The Results?

6,000    Emails  

Email tally so far: 15,000

Optimized Guest Posting 4

Create Relationships with External Blog Sites

Include Bonus Materials Linking to Your Site

See it now at: okdork.com/hubspot

Critical!

1. Use BuzzSumo.com to find key articles

2. Email with 3 titles in your proposal

3. Create optimized landing page.

The Results?

5,000    Emails  

Email tally so far: 20,000

Intermission: Go install SumoMe.com and do 1

optimization now!

5 Minute Q&A +

Giveaways 5

Example Giveaway:

Critical!

1. Use KingSumo.com code: HUBSPOTROCKS

2. Get promoters confirmed BEFORE you launch

3. Remind entrants to re-promote on the last day

The Results?

10,000    Emails  

Email tally so far: 30,000

Offer Content Upgrades 6

Incentivize your readers

Offer email bonus for subscribing

Bonus Area…

The Results?

4,000    Emails  

Email tally so far: 34,000

Recycle Content 7

Re-promote Every 30 Days

The Results?

1,500  Emails  

Email tally so far: 35,500

Social Advertising to Promote Content 8

Facebook Advertising

The Results

ü  Spent $22,614 ü  Generated 11,873 emails ü  CPA = $1.90

The Results?

12,000    Emails  

Email tally so far: 47,500

Get Involved in Communities 9

Pro Tip: Be helpful & participate over the long term. Create

relationships.

DEVELOP AN “INNER-CIRCLE”

Example: Growth Hackers

The Results?

2,500  Emails  

Email tally so far: 50,000

Serve and Repeat 10

Repackage Your Content

The Results?

The Results?

5,000  Emails  

Email tally so far: 55,000

Final Email Subscriber Tally:

55,000 Email Subscribers

400% Increase in Traffic

But wait, there’s more

Want all the resources / links mentioned? http://okdork.com/50k

SumoMe.com

Free Tools to Increase Traffic & Email Subscribers

QUESTIONS?

THANK YOU