How to ensure your team is winning the brand experience consistency battle

1© 2017 Brandworkz Ltd

How to ensure your team is winning the brand experience

consistency battle

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“Exceptional experiences are now your best

competitive advantage.”

Laura Ramos, Forrester

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Top three brand experience challenges*

1. How to get a clear view of the whole customer journey in order to deliver

the right content to the right people at the right time.

2. How to drive consistency through the cumulative customer experience.

Customers evaluate consistency based on a number of interactions over

time so we need to understand that cumulative impact.

3. How to align teams and partners behind the brand, organisation-wide.

This is arguably the hardest task of all particularly when teams, content,

partners and third parties don’t all report to the CMO.

*according to Brandworkz customers and Forrester Research

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Marketers cannot build brand experiences alone any more

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Brand experience needs the support of all employees & partners

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How does Brandworkz solve the brand experience consistency problem?

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Create an army of brand ambassadors

Align and Educate

Align all internal and external

teams behind the brand promise

and differentiate your brand

through every customer

interaction.

Govern and Automate

Control your marketing processes,

collaborate on content and enable

your marketing teams to deliver a

consistent brand experience.

Share, manage and distribute the

right content, to the right channels,

at the right time to give your

customers the brand experience

they expect.

Share and Distribute

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Three case studies:

Aetna, JLL, Dr. Martens

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Brand positioning promoting a healthy lifestyle

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Brand promise at heart of a Brandworkz brand management platform

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Teams self-serve centralised, approved content

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Outcome

35,000 unique users of their Brandworkz

platform

Software platform informing employees

of mission, vision, behaviour.

Creating positive differentiation &

consistent brand experience in the

marketplace.

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Using Brandworkz brand hub to create a global community of

brand champions

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An online ‘brand world’ draws teams in

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Showcasing what ‘good’ looks like & providing artwork

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Outcome

17,000 unique users.

Showcasing work and campaigns between markets.

3,000 downloads of marketing materials per month.

The business speaks with one, consistent voice.

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Global franchisees and retailers access approved content

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Seasonal campaigns and point-of-sale materials can be found instantly

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Brandworkz portal integrates with e-commerce website for digital

experience consistency

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Outcome

Brand experience consistency has been improved on a global scale.

Brand hub initially a marketing initiative. Now it has been adopted by the whole company.

“A massive time saver” Alex Cotton, Marketing Services Manager, Dr.Martens

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Thank you

Find out how Brandworkz could solve your brand experience

consistency problem.

Request a demo today!www.brandworkz.com/request-a-demo

www.brandworkz.com