How Local Businesses Can Use Pokemon Go and Social Media

How Local Businesses Can Take Advantage of Pokémon GO and Social Media

Kelsey Jones

@wonderwall7@StoryShout

About Me• I’m the Executive Editor at Search Engine Journal• I’m also a marketing consultant specializing in SEO,

social, and content. I just launched an agency specializing in journalism content for businesses

• Worked with brands like:

@wonderwall7@StoryShout

Key Takeaways• Businesses of all sizes can use

social media in local campaigns

• Becoming an early adopter can give you an advantage

• 75% of search in 2017 will be mobile

@wonderwall7@StoryShout

Before We Get Started…

• Know the platform before you market on it

• Avid users can sniff out posers

@wonderwall7@StoryShout

Pokémon Go and Other Local SocialActive Daily Users

• Pokémon Go: 30 million (08/2016)– At its peak: 45 million daily active users

• Facebook: 1.13 billion (06/2016)• Instagram: 300M• Snapchat: 60M in US & Canada (09/2016), 150M

worldwide@wonderwall7@StoryShout

Don’t Let Pokémon Go

EMBRACE THE NERDS • Can increase foot traffic by as

much as 80%• Set lures • Take advantage of gyms and

PokeStops

@wonderwall7@StoryShout

Don’t Let Pokémon Go• Deals based on teams:

Mystic, Valor, & Instinct• Meet-Ups With

Discounts• Yelp integration

https://twitter.com/nitrogen/status/752678308228132865 @wonderwall7@StoryShout

https://twitter.com/nitrogen/status/752678308228132865

Facebook It• See what users are

geotagging you in posts• Offer promos for

check-ins

@wonderwall7@StoryShout

Snapchat Local Tips

• Geofilters by event or location

• Content Repurposing

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Get on The ‘GramGeotagging

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• Interact with users and posts in your city, as well as your business

• Answer questions, follow users, and be sure to geotag all your posts as well

Get on The ‘GramCheck for Spelling Errors

@wonderwall7@StoryShout

• Instead of searching for brand-only mentions, look for hashtags

• Also look for misspellings of names & common terms or event name

• ModCloth isn’t just @modcloth. It’s also #modcloth, ModClothe, Mod Cloth

Image via Salesforce: https://goo.gl/bG4LA2

Get on The ‘Gram (& Twitter)Hashtags

@wonderwall7@StoryShout

Research a combo of local and industry

"slang" terms

## More on Hashtags ##• Search for local hashtags, and then pair them

with your target phrases (e.g. #marketing or #farmersmarket)

• Use search tools like Hashtagify • Be proactive with hashtag searching

@wonderwall7@StoryShout

Key Takeaways• Businesses of all sizes can use social media in local

campaigns to make an impact• Becoming an early adopter in social media strategy

can give you an advantage• 75% of search in 2017 will be mobile: it's time to

embrace mobile search and social.

@wonderwall7@StoryShout

Thank You!kelsey@storyshoutnews.com

@wonderwall7/in/kelseychildress Leave a note if you add me

@wonderwall7@StoryShout

All images via Pixabay. Screenshots taken November 2016.

Additional Resources• 15 Businesses Taking Advantage of Pokémon Go:

goo.gl/6qUn7q• What Marketers Can Learn From Pokémon Go: goo.gl/t1lmXP• How to Market Your Business on Pokémon Go: goo.gl/0DzDFS

@wonderwall7@StoryShout

All images via Pixabay.