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HOW EMERGING DESTINATIONS BENEFIT FROM WORKING WITH BLOGGERS
HOW EMERGING DESTINATIONSBENEFIT FROM WORKING WITH BLOGGERS
Dileep Mudadeniya, CEO Cinnamon Hotels and Resorts Matt Gibson, President, PTBA Dileep Mudadeniya, VP Cinnamon Hotels and Resorts Matt Gibson, President, PTBA
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Asian Tourist Arrivals From Europe
Asia Pacific Inbound Tourism By Region
What is an Unknown Place ?
Eiffel TowerTaj MahalPlaces that cant be missed
What is an Unknown Place ?There are still places under the radar
Pangong Tso Lake Between India and TibetPigeon Island National Park Trincomalee, Sri LankaRangiroa, a ring-shaped atoll in French PolynesiaHuacachina, a literal oasis in the Peruvian desert
Jaffna Fort, Sri Lanka
" Kandarodai Viharaya / kadurugoda Viharaya " in Jaffna, Sri Lanka
Passikudah beach, Sri Lanka
Unknown Places in Sri Lanka ?The Land of the Singing Fish, Batticaloa, Sri Lanka
The Doric at Arippu, Mannar Sri Lanka
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ISSUES FACED BY EMERGING DESTINATIONSLACK OF DIGITAL ASSETS ONLINE LIMITED ONLINE VISIBILITY
NO OR LIMITED REFERRALS AND ENDORSEMENTS
LACK OF FUNDS/RESOURCES FOR BIG ADVERTISING CAMPAIGNS
The TBC Asia ConceptA unique event for travel bloggers, industry professionals, new media content creators
The first-ever conference for travel bloggers in Asia
One of the largest group blog trips in the world
HOW WORKING WITH BLOGGERS HELPSFastCost effective Guaranteed1. LACK OF DIGITAL ASSETS ONLINE
HOW WORKING WITH BLOGGERS HELPSBuild brand recognitionIncrease destination accessability Improve SEO with backlinks, brand mentions, buzzGenerate online word-of-mouth2. LIMITED ONLINE VISIBILTIY
HOW WORKING WITH BLOGGERS HELPSBuilds a large volume of travel endorsementsBuilds a large body of accessible travel knowledgeProvides influencers with the tools to inform followers3. NO OR LIMITED REFERRALS AND ENDORSEMENTS
HOW WORKING WITH BLOGGERS HELPSProven to have excellent value per dollar spentRelatively easy to executeSupport is available4. LACK OF FUNDS/RESOURCES FOR BIG ADVERTISING CAMPAIGNS
The Case of TBC Asia
Digital content generated to Promote the Unknown Places
https://www.off-the-path.com/en/must-visit-places-in-sri-lanka/
https://www.bemytravelmuse.com/trincomalee-arugam-bay-sri-lanka-east-coast/
http://theblondeabroad.com/2016/07/11/guide-southern-sri-lanka/
http://www.huffingtonpost.co.uk/rupert-parker/planet-appetite-the-far-n_b_5957290.html
https://bandi42.wordpress.com/2014/03/10/six-fun-things-to-do-in-jaffna/
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CASE STUDY: #TBCASIA - SRI LANKA, 201657 BLOGGERS 5 DAYS 4 TRIP ITINERARIES
CASE STUDY: #TBCASIA - SRI LANKA, 2016>4,900 tweets>56.5 million impressions on Twitter & Instagram>7.5 million+ reach
CASE STUDY: #TBCASIA - SRI LANKA, 2016>65Blog postsVideosArticles
CASE STUDY: #TBCASIA - SRI LANKA, 2016Increased media attention
Marketing collateral
Private industry-blogger partnerships
KEY TAKE-AWAYSBLOGGERS ARE PROFESSIONALS, THEIR WORK ISNT FREE
FINDING THE RIGHT BLOGGER FOR YOU CAMPAIGN IS A LOT OF WORK
ALL CONTENT IS NOT GOOD CONTENT
CREATING EXCITEMENT FOR YOUR PROJECT ADDS A LOT OF VALUE
USE MEASUARABLE KPIs
LONG-TERM RELATIONSHIPS HAVE THE BEST ROI
THE PRIVATE SECTOR CAN TAKE THE LEAD
Tourism in Sri Lanka in 20131.5 million total arrivals
Google Searches for Sri Lanka Travel1.5 million total arrivals
201520162017
Tourism in Sri Lanka in 20132013 - 1.2 million total arrivals2014 - 1.5 million2015 - 1.8 million2016 - 2.2 million2017 - 2.5 million arrivals projected
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