How Creating Content Drives Customers to Your Website

HOW CREATING CONTENT DRIVES CUSTOMERS TO YOUR WEBSITE

There are countless ways for customers to find your brand online, and it seems like new platforms are emerging by the day. But one of the most effective ways to draw eager customers to your website will always be blogging.

So just how does quality content with a blog drive new leads to your site? It all comes down to the fundamentals of SEO.

#DIGITALMARKETING101: WHAT IS SEO?

▸ SEO: The art of getting your content discovered by making it easier to find for the people looking for it via search engine (primarily Google, but also Bing and Yahoo).

It may not seem as cool it did when it was the brand new buzzword on the block, but blogging is the backbone to any truly successful SEO strategy. You see…

SEARCH ENGINES LIKE LARGE SITES

▸ Think of each blog article as a webpage in-and-of itself.

▸ More blogs = more website content = larger website = your goal, more search engine hits (aka “organic traffic”)

By some metrics, for every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth. Lead growth experiences significant acceleration for customers with more than several hundred indexed pages.

BLOGGING IN ACTION

▸ As the number of pages your website has increases, so does the amount of traffic.

BLOGGING IN ACTION

▸ We see a clear correlation between the amount of content and hits. Once they have logged between 50-100 blog posts, businesses typically experience a steep increase in hits.

SEARCH ENGINES (STILL) RUN ON KEYWORDS

▸ Blogging helps you reach a wider number of more specific searches. Each blog is an opportunity to highlight different keywords, creating an opportunity for your website to show up in more searches, netting you more total clicks and more targeted, valuable clicks.

SEARCH ENGINES LOVE BACK LINKING

▸ Blog articles are postable, linkable content, which ultimately create an avenue for backlinks, which are links from other websites back to your website.

▸ The more quality content you post, the more “referral traffic” you’ll get from sources linking to your site, and the more SEO-friendly your content becomes. Win-win-win!

#DIGITALMARKETING101: AVOID “BLACKHAT” SEO TACTICS!

▸ In this day and age, Google’s sophisticated algorithms care more about search intent and quality content than trickery and code bloat.

▸ Don’t try to game the system by keyword stuffing, by buying shady backlinks, or by posting duplicate content – users will hate it, and search engines will follow suit.

SO, WHAT HAVE WE LEARNED SO FAR?

IN REVIEW

Blogging creates organic traffic by checking off the core tenets of SEO strategy:

▸ Increasing the size and activity of your site

▸ Appealing to more searchers by using more direct, specific keywords

▸ Creating avenues for sharing and backlinking

AND THAT’S NOT ALL! IN ADDITION TO BOOSTING YOUR

SITE’S SEO, BLOGGING…

▸ Establishes your company as a trustworthy, industry-aware resource

▸ Gives your brand – and its audience - a fresh supply of content to like and share across social media channels

▸ Invites users to return to your site again and again, allowing your inbound marketing strategy to work on them with time

▸ Podcasting

▸ Video

▸ Slideshows

▸ Infographics

▸ Image Galleries

And remember, blogging doesn’t just mean articles anymore! As long as you have some text in order to anchor SEO, experiment with:

The bottom line? Creating content is a great way to create valuable traffic and leads for your brand, while stretching your creative muscles and building loyalty.

So what are you waiting for? Get blogging!

WE CAN HELP!Geek Chicago is a full-service digital marketing consultancy proudly based in Chicago’s Ravenswood corridor – although our scope is national! Drop us a line or check us out on social with any questions or comments. We’d love to keep the conversation going!

How Creating Content Drives Customers to Your Website

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