Hamstrung SEO: How to Attain Confidence and Trust in a Larger Business | Benchmark Search Conference...

Hamstrung SEO:How to Attain Confidence and Trust in a Larger Business

Rob Hughes // JD Williams

FIRST OF ALL… HEALTH AND SAFETY

ROB HUGHES // SEO, SOCIAL, CONTENT, DEVELOPMENT

HEAD OF EARNED @ JD WILLIAMS GROUP // N BROWN GROUP PLC

RUNNING A TEAM WITH SOME GREAT SEARCH, SOCIAL AND CONTENT CAPABILITIES AND GETTING THE CHANCE TO HELP GROW SOME AMAZING, INTERNATIONAL BRANDS.

WITH EXPERIENCE IN SEARCH, SOCIAL, CONTENT AND DEVELOPMENT SINCE 2004; ROB BRINGS A WEALTH OF EXPERIENCE MAKING HIM PERFECTLY POSITIONED TO DELIVER AND SUPPORT A CLIENT’S SEARCH STRATEGY AND CAMPAIGN FROM THE GROUND UP

ROB.HUGHES@JDWILLIAMS.CO.UK

ROB.HUGHES87

_ROBH_

ROB.HUGHES87

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N BROWN GROUP PLC

A LEADING DIGITAL FASHION RETAILER, WITH 140 YEARS OF EXPERIENCE.

WE OFFER OUR CUSTOMERS AN EXTENSIVE RANGE OF PRODUCTS, PRINCIPALLY CLOTHING, FOOTWEAR AND HOMEWARES.

WE ARE SIZE INCLUSIVE, FROM 10-32 IN WOMENSWEAR AND S TO 5XL IN MENSWEAR. THIS MEANS WE MEET THE NEEDS OF TWO SIGNIFICANT BUT UNDER-SERVED CUSTOMER GROUPS – SIZE 20-PLUS AND AGE 50-PLUS.

TRADITIONALLY A MAIL ORDER CATALOGUE BUSINESS, WE NOW SEE OVER 60% OF DEMAND COMING FROM ONLINE, AND ARE CHANGING OUR APPROACH ACCORDINGLY. IN ORDER TO DRIVE BOTH SALES AND BRAND AWARENESS, WE ALSO OPERATE A SMALL STORE ESTATE IN THE UK, FOCUSED ON KEY SHOPPING AREAS.

WE’VE ALL BEEN THERE

WHAT DON’T YOU UNDERSTAND?!?!

A LOT OF ISSUES STEM FROM TRUST

PROCESS TECHNOLOGY INTEGRATION CELEBRATION COMMUNICATION

Five Pillars of Success

SO, HOW DO YOU DO IT?

1. PROCESS

2. TECHNOLOGY

3. JOINED UP THINKING

4. CELEBRATING WINS

5. COMMUNICATION

Ultimately there is no such thing as failure.

There are lessons learned in different

ways.Twyla Tharp