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„A person whose true north is growth.”
“Everything they do is scrutinized by its potential impact on scalable growth.”
Sean Ellis
Source: http://www.startup-marketing.com/where-are-all-the-growth-hackers/
“Whenever you hear anyone talk
about ‘growth hacks’ ,
just mentally translate it in your
mind into ‘bullshit’.”Paul Graham
• User & Product Focus• Analytical & Data-Driven• Testing Mentality• Agility & Speed• High Degree of Freedom• Ruthless Prioritization
• User & Product Focus
• Analytical & Data-Driven
• Testing Mentality
• Agility & Speed
• High Degree of Freedom
• Ruthless Prioritization
= STARTUP MENTALITY
• Vanity Metrics• Visits/Sessions• Clicks• App Installs
• Growth Metrics• Sign-Up Conversion• Retention• Time Spent in App• Monthly Active Users (MAU)• Average Revenue per User (ARPU)
• Key Interactions that create value for the user
• Core Action that creates Loyalty and Retention
• Data Point that seperates Power-Users from Churning
Users
• Recurring Patterns
• Network Density (x connections in x days)
• Active Contribution (x pieces added)
• Frequency (Returning within timespan x)
• Twitter: Following 30 people
• Facebook: Adding 7 friends in 10 days
• Zynga: Day 1 retention
• Dropbox: 1 file upload
• Pinterest: 1st pin
• YouTube: 1st video upload
• Slack: 2,000 Messages
• Zalando: MyFeed curation
HACKING WORD OF MOUTH
https://medium.com/airbnb-engineering/hacking-word-of-mouth-making-referrals-work-for-airbnb-46468e7790a6
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