Google Hashtag Implementation in Google Search

in Google Search

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Google has launched hashtags (#) in search results and will initially roll it out to Google USA and Google Canada then

eventually globally.

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What are hashtags?

As defined by Twitter:

“The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created Organically by Twitter

users as a way to categorize messages.”

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How is Google adding hashtags to search?

When you search for a hashtag, for example: ‘#Fishing,’ you will get regular results in the SERPS (search engine results pages) and posts from Google+ alongside.

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Show me an example Please see early sightings below:

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Can you please explain further?

When a user is signed into Google, they’ll only be able to see posts that have been shared publicly or shared with them only.

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Can you please explain further?

If the user clicks on any of these posts they’ll go to Google+, where they’ll see the full set of relevant posts. They’ll also see links to search for these Hashtags on other social sites.

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People are now using hashtags more frequently to search via Google. The ability to search using hashtags on Google is another way to further bring content relevance to SERPS (search engine results pages).

How does this benefit search

Hashtags have been growing in popularity over time and is now the one signal identifier across all major social networks, Twitter, Facebook, Pinterest, Instagram etc.

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Why should I care?

Your core audience are engaging in this new manner of searching, so being part of the results they see is imperative to your digital strategy.

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Ok, what’s needed?

A Google+ company page. Google+ authors (within the company). Google+ content strategy. Social alignment strategy.

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Thoughts from our Head of SEO & Social

"hashtags have become a permanent fixture in social media. Initially a Twitter-craze, the other major players have since caved. Facebook and now Google have implemented them into their algorithms and content. Importantly, hashtags are not keywords and need a completely different approach. They grow through promotion and memes and thus, usually have a much shorter shelf-life. They need a unique approach, centered on timeliness, audience targeting and as ever, truly engaging content."

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Thank You!

Questions or Comments? Lauren Jones Senior Campaign Manager SEO & Social Media

Twitter: @Lauren_Reports | @makeittweet Email: lauren@make-it-rain.co.uk Web: www.make-it-rain.co.uk

01/10/2013 © Copyright October 2013 Make It Rain