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Global Mobile TrendsHow to reach, influence & convert in-the-moment customers
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
In association with
Global Mobile TrendsHow to reach, influence & convert in-the-moment customers
Brought to you by
Nitin RabadiaDirector of Audience MarketingMarin Software
James LawsonConsultant Editormarketingfinder.co.uk
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Follow the conversation on Twitter #ConvertCustomers
Global Mobile Trends - How to reach, influence & convert in-the-moment customersInteract With Us
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Cross Channel Marketing in a Fragmented Digital World
The Power of Your 1st Party Data to reach, influence and convert in-the-moment customers
Nitin Rabadia, Director of Audience Marketing – EMEA, APAC
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Complex User Journeys
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Complex User Journey
Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
Looking at Search, Social and Display separately doesn’t tell the full story
For every Social or Display click resulting in a purchase, there are 2 or 3 clicks assisting another channel.
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Defining Your Cross Channel Audiences
Reaching and EngagingYour Audiences
Measuring and OptimizingPerformance
Keys to Cross Channel Advertising Success
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Defining Your Cross Channel Audiences
Reaching and EngagingYour Audience
Measuring and OptimizingPerformance
Keys to Cross Channel Advertising Success
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
What data can you access and manage?
1st Party Data
Data from users interacting with your Brand / Website /
Ads
2nd Party Data
Data from partner websites.
Similar audiences
3rd Party Data
Purchased from aggregatorsThis presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment
customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
What data can you access and manage?
1st Party Data
Data from users interacting with your Brand / Website /
Ads
2nd Party Data
Data from partner websites.
Similar audiences
3rd Party Data
Purchased from aggregatorsThis presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment
customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Activities of the shopper across three different channels
Home page visit
High value product
view
Category page visit
Sorting by Price
Expand offer / Flash
Cart Abandonment
Competitor Search
Generic Search
Promotional/Value
Searches
High value product search
Branded Search
High-value
lookalikes
CRM audiences
Social likes / shares
Promotion ad clicks
Demographics
Searches: Behaviours: Characteristics:
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Quick Poll
Global Mobile TrendsHow to reach, influence & convert in-the-moment customers
• Pre visit Intent
• Search
• Social
• Affiliate
• CRM
• Time on site
• Clicks on site
• Homepage
• Category page
• Product Page
• Basket
• Site search
• Date / month
• More info / contact
• Recency
• Publisher
• Mobile vs Desktop
• Traffic source
• Category
1st Party - Behavioral Segmentation
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Cross channel audiences
Search
Behavior
Partner
Audience 1
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Value / Intent
Cart Abandonment
Category page visits
High value product search
Low value product search
Home page visit
Competitor Search
Promotional/Value Searches
High Value Product View
High-value lookalikes
Social Ad ClicksSocial Page Likes/Shares
Valu
e
Intent
Generic Search
Filter by price
Social Page Likes/Shares`
Low value product view
Branded Search
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Brand loyal, High IntentInterest Customer, Medium Intent New Customer, Lower Intent
+ Clicked on branded PPC ad+ Interested in high-value product+ Added product to shopping cart+ Belongs to high-value demographic+ Recently signed up for promo emails- Recent shopping behavior- Using behavioral targeting
+ Clicked on mid-value PPC ad+ Viewed fashion category pages+ Viewed fashion product page+ CRM lookalike audience from FB+ non recent past shoppers- Using behavioral targeting
+ Unbranded PPC ad click+ Viewed home page, left w/o purchase+ New CRM subscriber+ Recent in-market data+ CRM lookalike audience- All past purchasers
Result
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Defining Your Audiences
Reaching and EngagingYour Audience
Measuring and OptimizingPerformance
Keys to Cross Channel Advertising Success
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Web• Programmatic buying
• Global frequency capping
Social• Cross channel
• Global frequency capping
• Central audience segmentation
• Full control
Mobile• Programmatic buying
• App retargeting via SDK
• iOS vs. Android
Be where your Audience is
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Web• Programmatic buying
• Global frequency capping
Social• Cross channel
• Global frequency capping
• Central audience segmentation
• Full control
Mobile• Programmatic buying
• App retargeting via SDK
• iOS vs. Android
Be where your Audience is
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
• $7 billion in annualized search, social, and display spend.
• All major industry sectors in:
• Australia – India-Singapore- Brazil-Japan -United Kingdom – Canada-Mexico - USA –China-New Zealand -Eurozone - Russia
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Sources: iAB/PwC Adspend Study- 2015
UK Ad Spend is > £8.6bn, 16.4% Year-on-Year Growth
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Mobile apps account for almost 90% ofall time spent on mobile devices and 60% of
mobile users say they use appsdaily. This makes mobile app advertising an
important tool in any marketer’stoolbox.
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
SmartTag: Track Visitors
& Events
Target with right message
Upsell: Facebook Custom
Audiences
Cross-sell: New “Gucci Sale”
Segment
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Relevant Creative with a Purpose
Creative
Messaging
Contents
• Big, bold product images• Dynamic creative
• Top products• New offerings
• No Prices• Up/cross-sell
recommendations
• Dynamic creative• Multiple products
• Time limited offers• Price breaks
• Strong CTAs• Pricing information
• Big, bold product images• Strong branding
• Seasonal & Promotional
• Softer CTAs
Brand loyal, High Intent Interest Customer, Medium Intent New Customer, Lower Intent
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Defining Your Audiences
Reaching and EngagingYour Audience
Measuring and OptimizingPerformance
Keys to Cross Channel Advertising Success
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Demand Transparency
• Evaluate the audiences that drive the highest ROI• Requires strategy and transparency• Optimise and refine
You may be underinvesting in your social programs
Buyers may start on social before converting on
search
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Accurate Measurement
• De-duplicated display conversion tracking across mobile and desktop
• Domain-level publisher reporting and controls, including global domain blacklists
• Conversion-level revenue reporting
• API reporting and custom reportsThis presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
1. Understand and define your audiences
2. Create cross channel strategies based on value and intent
3. Demand Transparency
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
In association with
Your QuestionsGlobal Mobile Trends - How to reach, influence & convert in-the-moment customers
Brought to you by
Nitin RabadiaDirector of Audience MarketingMarin Software
James LawsonConsultant Editormarketingfinder.co.uk
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
3 Reasons to Complete the Exit SurveyGlobal Mobile Trends - How to reach, influence & convert in-the-moment customers
1. You can give us your feedback
2. You can request your free copy of ‘Mobile Advertising Around the Globe: 2016 Annual Report ‘ and ‘ABC’s of Programmatic’.
3. You can send a recording of the webinar to colleaguesThis presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment
customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
Thank You
Brought to you by In association with
Global Mobile TrendsHow to reach, influence & convert in-the-moment customers
This presentation is from “Global Mobile Trends – How to reach, influence & convert in-the-moment customers”, a marketingfinder.co.uk webinar.
To find out more, or for the on-demand recording, visit http://goo.gl/qlLVLM
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