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Get the most out ofPerformance Marketing
Dilip VamananProgrammatic2.0 Pte Ltd
“I know I’m wasting atleast half of my marketing spend but I actually don’t know which half.” – A
senior executive
Facts
Not all users are in Facebook/Google
There are more are 300+ ad networks only in SEA region
Not all ad networks support Standard Creative formats
Not all ad networks allow all Bid types
Strategy
“Buy local Media like a LOCAL and PAY LOCAL prices”
Experiment different Sources
Experiment different Creative formats iab & custom
Choose Media based on the strategy
CAMPAIGN EXPOSURE & ENGAGEMENT
CHART RANKING TARGETS
PERFORMANCE BASED
PREMIUM AUDIENCE ACQUISITION
Post Mortem
Reports matter
Conversions
Spends Dates
Clicks
eCPA$eCPC$
eCPM$
CVR%
CTR%
Courtesy: https://www.similarweb.com/knowledgebase/mobile-apps/retention/
User Retention
Provide ROI for each of the performance networks
Results
*Average retention >45%
Performance data
CPI Organic traffic went up
Courtesy: https://www.similarweb.com/knowledgebase/mobile-apps/retention/
Analyse
Thank you
t: @dilipvamanan l: dilipvamanan e: dilip@adcamie.com
Thank you
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