From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk

From Beautifying Marketing to Revenue Marketing. The MarTech Way.

Creative Team

Management

Websites Management

Marketing Collateral

Production

Content Curation

Process Design

Data Curation MarTech & AdTech Measurement

year by year

Growing

20% purely

B2B

offices 30+

People fail to recognize their own lack of skill At the same time they recognize and acknowledge their own lack of skill only after they are exposed to training for that skill

THE DUNNING–KRUGER EFFECT

UA

Marketo

CMS

Hootsuite

DAM

IPC

“How many leaflets you have produced for the automotive line of business in the last 30 days, and at what cost?”

DATA WAREHOUSE

JIRA

External Internal Media

Task1 20h 5h $2,000

Task2 12h 12h $1,200

Task3 80h 12h $5,000

Task4 100h 20h $15,000

Task5 33h 3h $3,000

Task6 12h 12h $4,500

Task7 6h 20h $2,000

?$ – NO – 2Y

LEADERSHIP RECRUITMENT EDUCATION

Thank you

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