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IntroductionCompany Name:
Tagline: Be Natural, Be Fresh!
Objectives• To increase market share• To increase product line• To increase profit• To satisfy customer • To face the strong competitors
Idea Generation
• Idea was taken from keen observation of market trends.
• Lots of milkshake outlets• Majority were offering milkshake
with artificial flavors• Outlets at specific places.
SegmentationGeographic:
A zone (Cantt area)B zone
(Mumtazabad)C zone (Shahrukn-e-
aalam)D zone (Gardezi
Market, Bosan Road)E Zone (university
road, bypass)
Demographic:
Age IncomeOccupation
Target Market
Income: • Middle class• upper middle class
Occupation:• Students,• Shoppers, • on job people
Age: 10 years and above• Kids and teenagers• Youngsters• Old age persons
Strengths• Mobile Vans will cover vast area• Quality product• Hire experience staff• Pakistani made• Targeted on middle class people• Reasonable price
Weakness
• New in dairy industry• Small distribution
network• No market share• Limited experience of
customers
Opportunities
• Increase the distribution network• Acquiring& modifying the latest
technology• Market is very big and attractive• Take over the most area of market
Threats
• Political instability• New entrance of existing
competitors• Various competitors• Retaining consumers
Product reviewFrappey is available in 3 different sizes • 250,300, and 350ml plastic cups and in different flavors:• Apple • Banana• Mango• Strawberry• Pineapple• Cherry• Dates • Sapodilla• Peach
Quality• High quality assurance would be
our first priority.
Design• Frappey milkshake will be
provided in clear Plastic cups with lids.
Features• Fresh original fruit • Provide proteins
and calcium• Provide vitamins• Beneficial for
bones• Excellent in taste• Freshening &
energetic
• We are providing milkshakes on vans.
• Vehicle will move in whole city covering key areas of city.
• Customers will be entertained with non seasonal fruit milkshakes.
• Milkshake can be ordered on phone.
• Diet milk shake is also available for diabetic….
Pricing planFruit Small cup Regular cup Large Cup
Apple 50 70 90Banana 50 70 90
Strawberry 60 80 100Pine apple 60 80 100
Cherry 70 90 120Dates 70 90 120Peach 60 80 100
Sapodilla 70 90 120Mango 60 80 100
PlaceDistribution reviews
• To assure the availability of product *Frappey* milkshake has established affective network.
• In 5 main areas of Multan, mobile vans will move and for about half an hour they will be stationary at different points to capture the most area and customers.
• The end consumer would then purchase “fresh “from the mobile retailers that can be customized according to the need of customers.
BENEFITS:
• Parties discount • In staring month,
purchase two regular size and get one small size free
• In starting month, purchase two large size and get one regular size free
S. No Description Amount
1 Cost of vehicles 27000000
2 Electronic equipments 1500000
3 Stationary 500000
4 Staff salaries 2200000
5 Repair & maintenance 150000
6 Research & development 90000
7 Marketing & media expenses 500000
8 Rent expenses 6000000
Total 32140000
Budgeting
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