View
5.022
Download
0
Category
Preview:
Citation preview
FourStepstoDeliveraGreatDigitalCustomerExperience
Satisfyingthedemandsofdigitalconsumersischallenging.
Satisfyingthedemandsofdigitalconsumersischallenging.Today,consumersexpectbrandstobeeasilyavailableandaccessibleacrossmultipletouchpoints.– Theybookaflightontheirlaptop– Theycheckintotheflightontheirtablet– Theyusetheirphonetocheckthestatus
That’sthreeinteractionsoverthreedifferenttouchpoints.Andeachtouchneedstoworkflawlessly.
Areyouprovidingyourprospectsandcustomersachoiceinthewaythat
theyconnectwithyou?
Ifnot,youneedtoaccelerateyourdigitaltransformationbytakingthesefourcriticalactions…
1.FreeYourData.
Isyourdatatrappedinalegacysystemorothersilos,makingitdifficulttodistributeovermultiplechannels?Useanapplicationprogramminginterface(API)tofreeit,securely.
Today’sapplicationsuseAPIstoblendin-housedatawithexternaldatasourcestoprovideabetter
customerexperience.Insideyourcompany,APIscanbringtogetherdatafromallsegmentsofyourbusiness.Externally,APIscanhelpyoucreatenewapplicationsandservicesbysafelyopeningyourdatatoyourpartners’developers.
2.TestYourSoftware.
Tocompete,youneedtodevelopandreleaseproductsfasterthaneverbefore.However,thetestingandQAprocesscandelayyourtimetomarketasteamslosevaluabletimewaitingforvariousresourcestobecomeavailable.
Rampupthespeedofyourtestingprocesswithoutcuttingcorners.
Rootoutsoftwareproblemsfaster— andearlier—bymovingdevelopmentandtesttaskstoearlierphasesofthesoftwaredevelopmentlifecycle(SDLC).
3.EnsurePerformance.
Consumerswantanapplicationloadtimeoflessthansixseconds.Yettoday’sapplicationdeliverychainsareincrediblycomplex,involvingdozensofsystemsandthird-partyAPIs.
TheNewBattleground forBrandLoyaltyStudy,CAandZogbyAnalytics,2014.
Forthebestcustomerexperience,youneedtotrackperformancethroughthecompleteapplicationchain,ensuringeachtouchpointoffersfamiliarityandconsistency.
4.SeetheBigPicture;MindtheDetails.
Inarecentglobalstudy,25percentoforganizationshavedevelopedfiveormorecustomer-facingapplicationsinthepastyear.Bringingmoreappstomarket—atanincreasinglyrapidrate—leadstogreatercomplexityandachaoticdevelopmentenvironment.ApplicationEconomyGlobalStudy,CAandVansonBourne,2014.
Yourprojectplanningenvironmentneedstobeasagileasyour
developmentprocess.
Manualspreadsheetswon’tcutitanymore.Finetuneyourplanninganddecision-makingprocessesateverylevel— fromtheC-suitetotheQAlab.
LearnmoreaboutsatisfyingthedemandsofdigitalconsumersintheeBook:HowDoIDeliveranAmazingCustomerExperienceAcrossAllTouchpoints?
Recommended