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#FlipMyFunnel Atlanta: Leveraging Customer Reviews for a #Winning Marketing Program
#FlipMyFunnel #ABM
Presenters
@G2Crowd
Eric MartinDirector of
Demand Generation
Rahim KabaDirector of
Product Marketing
Michele AymoldDirector of Marketing
#FlipMyFunnel #ABM
The power of the customer voice
@G2Crowd
#FlipMyFunnel #ABM@G2Crowd
Embrace transparencyFuture customers WILL find you
Transparency builds trust
Out-innovate the competition
#FlipMyFunnel #ABM@G2Crowd
Develop a review strategy
Encourage reviews
Implement advocate programs
Share on social media
#FlipMyFunnel #ABM
Our community is our greatest asset
@G2Crowd
#FlipMyFunnel #ABM@G2Crowd
• Social Media• Branding• Content• Lead Gen• Media Relations• Website• Events• Blog• Nurturing Campaigns
• Product Enhancements• Product Innovation• Competitive Intel• Positioning & Messaging• Buyer Personas• Buyer Journey Analysis
#FlipMyFunnel #ABM@G2Crowd
24% increase in conversion ratesHighlight your accomplishments
• G2 Crowd elements and widgets boosted conversion rate on landing pages
• Incremental gains add up when applied to multiple channels
• Most effective in compare stage of the buyer’s journey
#FlipMyFunnel #ABM
Key takeaways
@G2Crowd
Share customer stories and spread brand awareness
Develop a review strategy and advocacy program
Customer reviews can be used throughout the buying process
#FlipMyFunnel #ABM@G2Crowd
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