Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

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Winning the

Winning the

Build Links ?

Profit

http://b3.io/FirstMoment

http://b3.io/ZeroMoment

Source: Nielsen

These aren’t the sites you’re looking for

The current

CITATIONS

BUILD

CONVERSATIONS

NEWS

Popularity

LINKS

Authority Relevance

Freshness

is listening to…

DESIGN

CONTENT

PLATFORM

Engagement

UX

Structure Quality

http://b3.io/PopularityVsAuthority

What is the most important factor in the design of a website?

The website makes it easy for me to find what I want

The website offers a cutting edge interactive experience

The website has a beautiful appearance

Other

silverbackapp.com

Manual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

Thank you!

Get in touch: stephen.kenwright@branded3.com @stekenwright