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Retailer Marketing AcademyFacebook for retailers (Webinar #1) starts 1:00 P.M
Agenda for this webinar• Introduction – who am I and why am I speaking• About the webinars• Disclaimer• Digital overview in the customer journey• Social media overview• Facebook – Deep dive in numbers• Facebook – For retailers, what to do • Sum up and questions
Why me / us?• Founder/Senior Digital
Marketing Specialist at Compell• Experience from before Google
(First PC 1996, First website 2000)
• Google Premier Partner• Facebook Managed Agency• Extremely specialized team
working from Denmark
Strategy, business & numbers
Digital natives
Creative mindsets (Ninjas)
The Magic Happens
Why this webinar?• Varier wants to grow their business• Varier wants YOU to grow – both in Varier sales and other
products!• Digital revolution – problems and opportunities – lets face it
together• Produced in collaboration with Frode Karlsen, Linda Ødegaard,
Kasper Eriksen and the rest of the marketing department.
Disclaimers,yes we have to!
• English, I´ll do my best• Global trends, might
differ from your country• We want to inspire you
to do it yourself!• Feedback is very much
appreciated
• Webinar will be recorded and distributed afterwards.
• Please ask questions, write them and I´ll catch up on the fly – both technical or my language!
• Sum up and more questions in the end.
• Time is around ~45 minutes depending on my speed and your questions
Practical stuff
Marketing trends/insights – To you from us!
Relevance and content is king!
Micro Marketing – everyone can fight
aligned
Global platforms and media
Physical and online work together (Amazon e.g)
Everything is beta – join the party!
Self service will get you far!
Digital customer journey 2016ZMOTROPO
ZMOTProduct research
Store research
Recommendations etc.
ROPO/PORO1) Research online Purchase offline2) Research offline Purchase online
Understand your strenghts and how you can get a competive advantage!
Social media overview and overloadFacebookGoogle PlusTwitterMySpace….and many many more
What is a good network for us?There needs to be users!
Users must be ready to get attacked by business
The media must embrace us as a business
Why focus on FacebookThe biggest (users and reach)The best
- Advertising platform- Business tools- Results for all types of clients- Users are ready for commercials
Where do we use FB?Waking upGoing to sleepTransportationBored with what they´re doingSecond screen
Give the user something interesting and they are happy!
Relevance + Customers looking for something exciting = Perfect marketing
Facebook for a Varier RetailerCreate and optimize your page (its free )Communicate – page and chatAdvertising
Create/Claim your page15 minutes task If you don’t, someone else will
Yes – we have a page, what to do!Post updatesGet likesTalk to customersAdvertisings
Post updatesPretty simple…
But what should we talk about?What do your customers find interesting?
Discounts? New products
Inside information Inspiration
Post updatesNo bad posts!Try out and see reactions Get to know your fans!
Get likes• If you post likes will come • Advertise in your store (banners, talk about it)• Advertise on Facebook (later)
• Remember – relevance beats high numbers – don’t go on fiverr.com
Talk to customers
A new inbox
Two way communication
AdvertisingAccess to all users on Facebook
Budget from 1$ pr. day / Pay as you go / Self service
Potential reach is 100% of Facebook
Users love adverts
2 ways to get to the advertising portalBoost postAdverts manager / Power editor
Facebook ads in 4 steps
Choose audience
Choose what they
will see
See the results Optimize
Audience
Age/Gender Location
Interests Behavior
AdsImage Text
Video Etc?
Take-aways from today!1. Embrace digital – it will help you!2. Facebook is plug and play – try it out – nothing to lose!3. Advertising – you need to try it!
Checklist4. Create a Facebook page and do 1-2 posts pr. week5. Try advertising out – just with a tiny budget.
Questions – thank you for your time / Slides will be sent
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