Facebook advertising done right for growth

Facebook AdvertisingDone Right For Growth

Do you advertise on Facebook?

Are you doing it right?

Let’s start with mistakes

#1: The Platform

VS

#2: The Objectives

Facebook Ads≠

Boost Post

#3: The Ads

VS

A B

VS

RM0.79/website clickRM0.52/website click

A B

VS

A B

VS

RM0.39/website clickRM0.51/website click

A B

#4: The Numbers

Vital numbers most businesses don’t keep● Cost per acquisition● Profit per customer● Customer lifetime value

Case study30 days, total adspend RM600

● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25

Case study30 days, total adspend RM600

● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25

Cost per acquisition = total adspend / number of orders

RM600 / 63 = RM9.52

(A) Cost per acquisition = RM9.52

(B) Value per order (Sales/63) = RM25.11

(C) Product + shipping = RM18.25

(D) Profit per customer (B-C-A) = -RM2.66

Reach: 6,500

Clicks: 2,062

Orders: 63

31.7%

3.05%

VS

RM0.79/website clickRM0.52/website click

A B

Reach: 6,500

Clicks: 2,062

Orders: 63

31.7%

3.05%

38%

2,470

75

(A) Cost per acquisition = RM9.52

(B) Value per order (Sales/63) = RM25.11

(C) Product + shipping = RM18.25

(D) Profit per customer (B-C-A) = -RM2.66

(A) Cost per acquisition = RM8.00

(B) Value per order (Sales/63) = RM25.11

(C) Product + shipping = RM18.25

(D) Profit per customer (B-C-A) = -RM1.14

Reach: 6,500

Clicks: 2,062

Orders: 63

31.7%

3.05%

38%

2,470

75

Reach: 6,500

Clicks: 2,062

Orders: 63

31.7%

3.05%

38%

2,470

99

4%

(A) Cost per acquisition = RM8.00

(B) Value per order (Sales/63) = RM25.11

(C) Product + shipping = RM18.25

(D) Profit per customer (B-C-A) = -RM1.14

(A) Cost per acquisition = RM6.06

(B) Value per order (Sales/63) = RM25.11

(C) Product + shipping = RM18.25

(D) Profit per customer (B-C-A) = RM0.80

Confused?

Facebook advertising done wrong=

Money & opportunities lost

Effective Facebook Marketing Boot CampDAY 1: LAYING THE GROUNDWORK

● A walk down the memory lane of Facebook● Understanding Facebook advertising

objectives● How to optimize the objectives for your

business?● Ads design

○ Do’s and don’ts of ads targeting○ Do’s and don’ts of ads visual design○ Do’s and don’ts of ads copywriting

● Audience Insights● Build your own Facebook advertising strategy

DAY 2: CRUNCHING THE NUMBERS

● Understanding Facebook Pixel● Understanding Facebook Custom Audience● Understanding Facebook Custom Conversion● Tools inside Google Adwords● Digging the numbers that matters with Google

Analytics● Visualise & hack your funnel● Facebook campaigns to drive ROI

21-22 July 2016

RM2,800/person

RM2,000/person

Enrol todayhttp://bit.ly/efmbc

Thank you.fb.com/jasonganjason@tribeup.my

www.tribeupacademy.comfb.com/tribeupacademy