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Today’s Discussion
How has mobile impacted our digital marketing strategy?
What tools and data are most relevant to marketers today?
How can we truly measure omnichannel ROI?
58%76%
of people consider themselves addicted to their phones.
of millennials consider themselves addicted to their phones
36% of people make purchases using their phone at least a few times a month
52% of millennials make purchases on their phone at least a few times per month
Mobile is not a channel. It’s the new home for omnichannel marketing.
SEARCH
Mobile searchhas overtakendesktop searchin 2015
65% of emails are opened on mobiledevices
DISPLAY
Mobile spend growingat 3x vs. desktop display
SOCIAL
100% ofFacebook’srevenue growthis frommobile
$Billions
Desktop Marketing SpendMobile Marketing Spend
Source: eMarketer
Customer:Campaign:
ROI:Next Step:
Is your technology really omni-channel?
CALLSEARCH
SOCIAL
WEBSITE
DISPLAY
UnknownUnknownUnknownUnknown
What have been the biggest changes you’ve seen over the past
year, in how marketers are embracing mobile?
Want to learn more?
855-980-4867sales@invoca.com
www.invoca.com/demo
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