Evolution of a Standard Mom & Pop Shop into an International Corporation from DRS, 7.29.14

Evolution Of A Mom And Pop Shop

Garrett Popcorn Shops®By Elly Deutch July 29, 2014 #DigidayDRS

Garrett Popcorn is Happy Food!

@GarrettPopcorn#DigidayDRS

Show your love for Garrett Popcorn!

@GarrettPopcorn

#DigidayDRS@GarrettPopcorn#DigidayDRS

Garrett Popcorn Shops has been creating handcrafted gourmet Popcorn since 1949.

For more than 65 years, our secret family recipes have inspired an honest product that generates lines of historic proportions outside of our retail locations.

We focus on fresh, delicious, comfort food handmade with the highest-quality, natural ingredients.

@GarrettPopcorn#DigidayDRS

@GarrettPopcorn#DigidayDRS

1935 Each member of the Garrett family were challenged to create a caramel popcorn recipe. One’s flavor and crunch stood out – it became CaramelCrisp®1935 The original recipes for CaramelCrisp® and CheeseCorn™ were created just north of Chicago in Milwaukee, Wisconsin

1949 The Garrett family opened its first Shop, the original Garrett Popcorn Shop, at 10 West Madison in the heart of Chicago, starting A Chicago Tradition that continues today.

EVOLUTION OF GARRETT POPCORN SHOPS

1958 Garrett Popcorn Shops develops its own Golden Butterfly Blend of kernels to begin using in all of our gourmet Popcorn recipes.

1977 Garrett customers’ unusual request for CaramelCrisp® and CheeseCorn™ mixed in one Bag gives rise to our hero product, coined the Chicago Mix.1983 Garrett Popcorn Shops opens its highest profile Shop located on The Magnificent Mile in Chicago, and queues start to form down Michigan Avenue.2006 Garrett Popcorn Shops expands to New York

2010 International expansion begins in Singapore

EVOLUTION OF GARRETT POPCORN SHOPS

2014 Garrett Popcorn Shops owns and manages over 40 Shops worldwide in the United States, Asia, South America and the Middle East

- 65 year old tradition founded by the Garrett family in 1949- Secret family recipes- Unique brand that speaks for itself- Our Signature Flavor the Chicago Mix was coined by our fans- Each batch is handcrafted and made fresh throughout the day in old-

fashioned copper kettles- Our locally sourced butterfly and mushroom kernels are hot air-

popped- Made with natural ingredients and contains no preservatives, gluten

or GMOs- Everyone who knows the brand has a Garrett story- Loved and enjoyed by fans worldwide- Gourmet snack food and luxury retail brand- Lines of historic proportion- Three generations of Handcrafted Happiness!

WHAT MAKES GARRETT POPCORN

SPECIAL?

The strength of the Garrett Popcorn brand is integral to our recognition and success worldwide, which is why we train our Teammates and partners on our specific Garrett Popcorn speak, brand guidelines and social media standards.

@GarrettPopcorn#DigidayDRS

SAME EXPERIENCE IN SHOP AND

ONLINE

- 350m fans social media fans worldwide

- Cohesive brand content and engagement

strategy across every channel

- Unique and diverse demographic of

customers

- Happy Food, Happy Customers @GarrettPopcorn#DigidayDRS

WORLDWIDE BRAND, WORLDWIDE FANS

@GarrettPopcorn#DigidayDRS

THE FUTURE OF HANDCRAFTED HAPPINESS?

@GarrettPopcorn#DigidayDRS

Questions?

Thanks! Now share your happiness:

@GarrettPopcorn @EllyDeutch

#DigidayDRS

edeutch@garrettbrands.comLinkedIn.com/in/EllyDeutch