Empowering Positive Behaviour Change through Mobile Technology by Jordan Ekers (Nudge Rewards) at...

EMPOWERING POSITIVE BEHAVIOURCHANGE THROUGH MOBILE TECHNOLOGY

Mesh14

@NudgeRewards |@JordanEkers

IMAGINE

OUR DISCUSSION

1. Discover and understand how mobile technology is helping people live a healthier and more environmentally friendly lifestyle

2. Explore how tactics, such as Nudge Theory, are being harnessed to drive change

3. Engage in an active discussion on how to apply tactics to combat behavioral challenges

THE OUTCOME

• Share conversations, exchange ideas and walk away from Mesh14 with the knowledge and capabilities to create a positive impact in your personal and professional lives

WHO’S HERE

WHAT DO YOU DO?

WHERE DO YOU WORK?

WHY THIS SESSION?

HOW CAN YOU INFLUENCE SOCIAL CHANGE?

THE CHALLENGE

STAKEHOLDERS

Government NGO Private Sector Consumer

TRADITIONAL TOOLS

Mass Advertising Coupons

THE OPPORTUNITY

• We as individuals, consumers, families, employees and organizations have the ability to create large scale positive impact by changing our daily behaviours

• All it takes is simple decisions, such as carpooling, conserving energy, eating healthier and exercising more…

IT’S TIME TO DISRUPT

THE NUDGE APPROACH

• The Nudge approach is about steering people towards better decisions, but leaving them free to choose

• We observe human behaviour to try and figure out why people sometimes make choices that they themselves would consider poor

• We then breakdown behaviour change into small steps which will result in behaviour change overtime

• Our focus is to leverage behavioral economics to drive behaviour change that will benefit both individuals and society

AN EXAMPLE

• Manipulating behaviour is common practice in the private sector, where advertisers have been nudging us for years

THE POWER OF MOBILE

• In 2013, more emails were consumed on a smartphone vs. a desktop computer

• Over 75% of the Canadian population now has a smartphone

• Further, 91% of those keep their smartphone within arms reach

• And, 90% of text messages are read within 3-minutes of being delivered

HOW DO WE HARNESS OUR ADDICTIVE RELATIONSHIP WITH OUR SMARTPHONE AND NEW APPROACHES TO SUPPORT POSITIVE LIFESTYLE CHOICES?

Mobile Big Data Incentives

THE INTERSECTION OF INFLUENCE

Mobile Engagement

Social Interaction

Personalized Programs

Harness the intimate relationship individuals share with their smartphoneto help drive behaviour change.

Connect individuals with support systems of individuals to reinforcebehaviours. Social benchmarking and social norms are a powerful tool todrive particular behaviours.

Build an understanding of who an individual is, and deliver personalized,one-to-one interventions based on an individuals current lifestyle.

KEY TACTICS

Gamification and Incentives

Big Data

Convenient

Canadians are among the world’s most voracious users and chasers of loyalty points: the average consumer in our country participates in morethan 8 separate loyalty programs.

Understand exactly what an individuals is doing and begin to deliver programs based on the behaviour.

People are busy, and asking them to change their behaviour is difficult.Ensure you engage individuals when it is convenient for them.

KEY TACTICS CONTINUED.

EXAMPLES

• Smoking cessation• Healthy eating• Physical activity• Volunteering• Walking challenge• Donations

WORKSHOP

IN GROUPS..

• Choose a behaviour to focus on (e.g. conserving energy, taking public transportation, biking etc.)

• Identify the objective• Discuss how you would utilize a mobile platform and

a variety of tactics to drive engagement• Share with peers

Get in touch!www.nudgerewards.com

jordan@nudgerewards.com