Ebook cover design: a case study

HOW TO DESIGN

AN EBOOK COVER

A CASE STUDY

START

ACTION! DANGER!

with the STORY

DECIDE GENRE

?WHAT IS IT?

MYSTERY? SUSPENSE? ACTION? THRILLER?

ROMANCE? CRIME?

FIND SIMILAR BOOKS AND

READ THEM

R E S E A R C H G E N R E S T Y L E

LEE CHILD DAVID BALDACCI DIANE HENDERS

CHRISTA LUDLOW FELICITY YOUNG

PAUL CLEAVE

RESEARCH GENRE PALETTE

DARK & GLOOMY

RESEARCH GENRE FONTSSAN SERIF

SQUARE BOLD

FONTFONT

USE EMOTIONS TO CAPTURE AUDIENCE

ENDURANCE & DESPAIR

BRANDINGYOUR NAME IS YOUR BRAND

THAT’S WHAT I WANT!

WHAT NEXT?

CHECK REQUIREMENTS

• SIZE • FORMAT

EXPLORE STOCK IMAGES

ISTOCKPHOTO SHUTTERSTOCK & MANY MORE

FIND GRAPHIC DESIGNER

OR DO IT YOURSELF

YOU WILL NEED

• TALENT

• LICENCED STOCK IMAGES

• FONT LIBRARY

• GRAPHICS SOFTWARE

• TIME AND PATIENCE

• CRITICS (!)

WHAT YOU SHOULD END UP WITH

• OWNING COPYRIGHT

• PURCHASED IMAGES WITH LICENCES

• ORIGINAL ART WORK, VECTOR GRAPHICS FILES

• COVER CUSTOMISED TO REQUIREMENTS

• GREAT COVER TO PROMOTE YOUR BOOK

HAVE FUN DESIGNING!

REMEMBER, IT’S ALL ABOUT

EMOTIONS

BUY ROCKSLIDE

A disgraced army officer is catapulted into the job interview from hell, and he's still not even sure he wants to be a spy!

Want to see if the book is as good as the cover?

BUY NOW from amazon.com

CREDITS

• Rockslide cover images, genre style image, licenced from iStockphoto

• Rockslide cover design by leannechow.com.au

• Morton National Park image, fog image, P Kelley

• Presentation copyright Sally Goodenough 2016, all rights reserved