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Strategies to improve your SEO and get even more conversions for your eCommerce
ECcommerce Berlin,
#ecommberlin@fernando1angulo@semrush_de
Strategies to improve your SEO and get even more conversions for your eCommerce
ECcommerce Berlin,
#ecommberlin@fernando1angulo@semrush_de
OfInternetusersinGermanyuseGoogletoinves4gatetheproductsthatinterestthem.
Source:Sta9sta2016
#ecommberlin@fernando1angulo@semrush_de
theyvisitthewebsitesthatappearinthefirstresultsofthesearchengine.
Source:emarketer
#ecommberlin@fernando1angulo@semrush_de
Inves4gateblogs,forumsandopinionguides,beforemakingapurchase.
Source:emarketer
#ecommberlin@fernando1angulo@semrush_de
ofsitevisitsofEcommercecomeoforganicsearches.
Source:SEMrushTrafficAnaly9cs
#ecommberlin@fernando1angulo@semrush_de
ofsalesgeneratedinanEcommercecomefromTheorganicsearches.
Source:emarketer
#ecommberlin@fernando1angulo@semrush_de
The following strategies Will help you improve SEO and conversions
#ecommberlin@fernando1angulo@semrush_de
Have you ever wondered how your potential
clients do to find you? • What do people write in the search
engine to find you?
• What are the most frequently used keywords?
• What other keywords would you like your clients to find you?
Domain LoadTime1. amazon.de 1,59s2. ebay.de 2.29s3. Apple.com 505ms4. zalando.de 4,67s5. Idealo.de 1.53s
Source:pingdom.com
#ecommberlin@fernando1angulo@semrush_de
Copy Content = Duplicate Content
Both are terrible ideas for your Ecommerce
#ecommberlin@fernando1angulo@semrush_de
Each page must have more than 70% Original content
You can control it with:
Smallseotools.com/plagiarism-checker
#ecommberlin@fernando1angulo@semrush_de
Duplicate content is also When the same page is entered
Through 2 or more different URLs.
#ecommberlin@fernando1angulo@semrush_de
To consider
Whenthealgorithm"Panda"appearedin2011,thosewhoreceivedthehardesthitwere
theeCommerce.
#ecommberlin@fernando1angulo@semrush_de
To consider: • URLsnolongerthan115characters.
• Theunderscoresaremisinterpretedbysomebots.
• NumericURLsloseSEOvalue.
#ecommberlin@fernando1angulo@semrush_de
CTR:Itisthepercentageof
clicksthattakesaresultevery1009mesthatappears
inGoogle. #ecommberlin@fernando1angulo@semrush_de
1. Titleofnomorethan58characters.2. FriendlyURL.3. Metadescrip9onof140characters..
#ecommberlin@fernando1angulo@semrush_de
"The main objective of your store is not to sell, is to make the customer come back for more. "
#ecommberlin@fernando1angulo@semrush_de
Personalization generates more sales
4 Aspects to take into account:
• New Visitors
• Geolocation
• Search Types
• Visitor Behavior
#ecommberlin@fernando1angulo@semrush_de
I repeat: "The main objective
of your store is not to sell, is to make the customer come back for
more. " #ecommberlin@fernando1angulo@semrush_de
The user is always right
Review these strategies at least:
• Make frequent questionnaires to your customers
• Usertesting.com
• Crazyegg
• Google Analytics
#ecommberlin@fernando1angulo@semrush_de
Ofuserswholeaveyoursite,theywillneverreturn.
Fuente:Marke9zator
#ecommberlin@fernando1angulo@semrush_de
To consider • MakegooduseofGoogleAnaly9cs
tomonitoryourtraffic.
• Foryourpoten9alclienttotakeac9on,youmustgivehimeasyinstruc9onsonhowtodoit(CTA).
• CheckperiodicallytheCTAsofyourcompe99on.
#ecommberlin@fernando1angulo@semrush_de
If to this point I have not convinced you, then leave everything as it is ...
#ecommberlin@fernando1angulo@semrush_de
To consider • Use tools like Google Content
Experiments or Visual Website Optimizer
• Take a Test and draw conclusions before making a new one.
• Do not test many scenarios,
with two is enough.
#ecommberlin@fernando1angulo@semrush_de
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