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Analysis of a Dorito campaign
Citation preview
What does it say?
• That you are going to win a price if you make the best video advertising a new flavor.
How is it said?
• In a way that makes you want to win the price
Whom is it addressed to?
• People that can make videos and post them online
When is it said?
• In 2011
Where is it said?
• In Canada
• Characters: The people design their videos with their characters
• Images: They are colorful
• Texts: The information is clear
Execution elements
• Duration: 2:36 minutes Execution
aspects
It is attractive
It makes the product more popular
It promotes sharing of videos and different ideas
People can win a price
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