Digital Trends and African Insights- Brett St Clair - SMW2014

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African Digital Trends & InsightsSocial Media Week 2014

+BrettStClair

@Brett_StClair

Google for Work, Country Manager

Google confidential | Do not distributeSource: Engadget feature, http://goo.gl/Jxd230

"After a week of business meetings in the cities of sub-

saharan africa, we can surely say three things are new

for the continent:

1. the despotic leadership in Africa from the 1970s and

1980 is in decline, replaced by younger and more

democratic leaders

2. a huge youth demographic boom is underway, with

a majority of the population of 25, or even under 20

3. mobile phones are everywhere, and the Internet in

Africa will be primarily a mobile one"

Eric Schmidt, Jan 2013

Google Confidential and Proprietary

Ghana

13%

Cameroon

14%

Uganda

8%

Ethiopia

3%

Kenya

26%

Tanzania

4%Namibia

16%

South Africa

30%Botswana

29%

Rwanda

6%

% of people connected

Africa:

On the

Verge of a

Digital

Revolution

Nigeria

33%

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Mobile

Relevance

Culture

Dig

ital T

ren

ds

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MobileAfrican Insights

Google confidential | Do not distributeSource: Everywhere/Thing/One http://goo.gl/EcaF0F

Mobile is no longer a trend. It is a Fact!

Android activations every

day (source: Google)

of devices sold in 2012 were

smart devices (source: Gartner)

37%

84%

60%

57%

55%

44%

38%

38%

34%

31%

Maps

Weather

Music

Social Networking

Sports

Retail

Newspapers

Email

Total Internet

Online Gaming

of Internet time now on mobile

devices (source: ComScore)

PC Mobile

40% 1.7M70%

1Bn

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Everywhere

From 'mobile-first' to 'mobile-only'.

Source: Everywhere/Thing/One http://goo.gl/EcaF0F

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Tablet CafeDakar, Senegal

Google Confidential and Proprietary

Substantial growth in Smartphone queries

*

* Mobile devices with full bowsers = Smartphones

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South Africa is NOW a Smartphone Economy

Google confidential | Do not distributeSource: Informa Telecoms and Media, Mobile Broadband in Africa

Nigerian mobile broadband subscriptions will

exceed South Africa in 2014

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AccessGoogle’s Activity in Africa

Google confidential | Do not distributeSource: http://manypossibilities.net/african-undersea-cables/

African Undersea Cables

2001 2014

Google confidential | Do not distributeSource: External Pitch Templates: Cross Device Search Strategy http://goo.gl/kPcwsS

Google Infrastructure

Peering and caching

Google confidential | Do not distributeSource: Engadget feature, http://goo.gl/Jxd230

TV White Spaces

"The reality of what's possible

when connecting entire villages,

cities, countries and continents to

a stable, high-speed internet

connection is nothing short of

breathtaking."

Darren Murph, Engadget

Google confidential | Do not distributeSource: External Pitch Templates: Cross Device Search Strategy http://goo.gl/kPcwsS

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RelevanceAfrican Insights

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50% of F500 companies will have context

aware initiatives in 2013 (source: Gartner)

Suggest + Assist. Google Now harnesses a

variety of data streams to enable an enhanced,

'personalised' sense of the world.

Mobile devices know who you are, where you are and what

you're doing ... so you receive insights when you need them.

:: Information and People are connected

:: Information self-organizes for faster retrieval

The epitome of relevance is Suggest and Assist

Source: Everywhere/Thing/One http://goo.gl/EcaF0F

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Early movers in Africa actively build out the

supporting infrastructure they need to be

successful

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http://afrinollyshortfilmcompetition.com/

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http://www.jumia.com.ng/

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http://www.konga.com/

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http://www.m4jam.com/

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http://www.getafricaonline.com/

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http://www.alexa.com/topsites/countries/SN

1. YouTube

Source: Alexa Top Sites, 17 Sep 2013, http://www.alexa.com/topsites/countries/SN

YouTube Confidential and Proprietary

U V

Y0Y, YouTube Search Query Growth. (2012 – 2013) All countries combined* 86%

is the #2 most popular Search Engine in Sub Saharan Africa

YoY Growth

YouTube is the world’s number one destination for online video, with users watching more than 6 billion hours of video

monthly. Whether you’re a big brand or a local retailer, everyone can run an ad campaign on YouTube and reach this huge

audience.

7.2 Mil

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YouTube Online Partners

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CultureGoogle’s Activity in Africa

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Google Developer Groups

Hackathons

Google Business GroupsMap Ups

Student Ambassadors

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Tomorrow’s workplace technologies are being decided today

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Google supports entrepreneur organisations in Africa

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Thank You+Brett StClair

@Brett_StClair