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#letstalkdigital
This Morning
Poll Al - 9:10 - 10:30
Break - Coffee and Cakes - 10:30 - 10:45 Ben - 10:45 - 11:30
Questions 11:30 til Close
#in15years
Oh how its changed
Connect
Computer
Browser
Search
Notable Sites
Connect
Computer
Browser
Search
Notable Sites
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
Oh how its changed
Connect
Computer
Browser
Search
Notable Sites
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
2005
ISDN/Broadband
Macbook Pro
IE 6
Facebook, YouTube
Oh how its changed
Connect
Computer
Browser
Search
Notable Sites
2005
ISDN/Broadband
Macbook Pro
IE 6
Facebook, YouTube
2000
Dial Up
Pentium 3
IE 4
Alta Vista
QXL, Boo.com
2015
Super Fast Broadband
Cloud
IE 11
???
Oh how its changed
Digital Transformation
We have moved through a period where digital offered enhancement to our lives into a time where it provides a platform for innovation
previously impossible without it.
So what lessons did we learn in 2014?
Industry Disruption
Mobile REALLY took over - FACT
Google started stealing!
Content Discovery Networks Popped Up
Facebook Atlas in Beta
Ok so what about now?
1). Where to put your money
2). Really Understand Inbound Marketing
Buyer personas are fictional, generalised representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and
make it easier for you to tailor content to the specific needs, behaviours, and concerns of
different groups.
Bob
Lucy
3). Understand Agile Marketing
4). Consider Increasing your Paid Advertising Budgets
5). Make sure your marketing team know 3 of the most important SEO factors…
5).…and adapt your website accordingly
HTTPS://
Page Speed
Mobile Site
6). Invest in your sales team There are plenty of digital tools
for them
I predict that above all - In 2015 you’ll employ in-house digital
marketeers
so perhaps it worth starting to look now…?
Thanks for listening
@banksy6
www.iambanksy.co.uk
Lets Take 15
Welcome back.
Al spoke about:
• What’s being going on in 2014.
• What’s happening now.
We’re going to talk about:
• Top 5 most commercially important digital trends for 2015
I was born in 1992
Which means I was 8 years old in the year 2000
I’ve never seen the world
without the internet.
#In15yearsPlease take time to contribute your ideas on
Twitter.
5. Social media marketing
Loosen up
It doesn’t have to be relevant to your brand,
just relatable.
Customer service
1. Ask a big personality to look after your social media accounts.
2. Engage and listen more, don’t broadcast!.
3. Utilise your social space for customer services, be transparent.
4. Firm up your social media policy so your whole business feels comfortable contributing.
5. Target small pockets of communities, don’t focus on going viral!
Top 5 tips
4. Marketing automation
What touch points do you have with new and
existing customers?
Marketing automation software
1. Consider triggers for marketing automation.
2. Plan quality content for your new and existing customers.
3. Assess which marketing automation software is right for your business. (££££££!)
4. Be smart, put yourself in their shoes.
5. Track, evaluate and refine consistently.
Top 5 marketing automation tips
3. Mobile marketing
In 2015 we will see
How will your business look on the iWatch?
How will we pay/donate in the near
future?
1. Stop boxing “mobile” with mobile phones.
2. New technology = New opportunity.
3. Make sure your brand is on every device.
4. Invest your time and money in developing your mobile experiences.
5. Be ready for the future! (we’re only going to be more mobile!)
Top 5 mobile marketing tips
2. Big Data
• Newer methods of collecting data
• Better more accurate data
• Different types of data
Why would we use data?
Who here has a smartphone?
Why haven’t you tweeted us yet then?
#letstalkdigital
1. Upgrade your Google analytics to universal analytics. (if you haven’t already!)
2. Create a Google analytics dashboard that suits your business.
3. Refine your data using segments.
4. Check out different data visualisation tools (E.g Twitter analytics)
5. Be pragmatic - Big data isn’t going to change your business over night!
Top 5 big data tips
1. Content marketing
Landing PagesA web page which serves as entry point for a
website.
The user has option to search cottages straight away.
Austin the dogs video diary
“Top 10” Content
Answer peoples queries
Why is this important?
Source: Google Trends
A closer look at different types of content
Reaching audiences.
Engaging audiences.
A quick note on iBeacons
1. Don’t focus on going viral, focus on reaching relevant audiences.
2. Ensure you’re being creative & engaging, not just ticking boxes.
3. Use a content plan. (if you need one, let me know!)
4. Give it away to other websites and bloggers.
5. Be bold.
Top 5 content marketing tips
Thanks for listening!
@bencorbally
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