Digital Marketing for SMB's - Maximize your Digital Presence

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12

9

8

2000 2012

Goldfish

Human

Seco

nd

s

Avg Attention Span

Search Engine Marketing (Paid)

Target by WHERE they search from.

Target users by WHAT they search.

Search Engine Optimization (Non-Paid)

More than 80% of Clicks happen on the 1st page of Google.

Google looks for 2 Things:

Trustworthiness &

Relevancy

Entertain Me

Inform Me

Give me Utility

Jordan Bones

Jordan.bones@yp.ca

@j_bonesy

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