Dheeraj Satta - Digital Marketing Strategist

Dheeraj Satta Profile

Date: March-2016

“BRIDGING THE GAPS, CREATING ENGAGEMENTS”

ABOUT ME

Graduate from Champlain College Burlington, Vermont (U.S) and Post Graduate from University of Middlesex (U.K). A thought leader and one of the leading digital marketing specialist, delivering creative solutions at the intersection of marketing and technology and ensuring complete transparency through our results-driven approach.

Embrace diversity and creativity that brings together businesses and brand through customer insights. Furthermore, I have developed the management of digital marketing through innovative methods, process and proprietary tool kits.

9COUNTRIES Travelled across GCC and Europe to learn the

latest marketing trends and meeting digital professionals to constantly enhance my skills.

MY EXPERTISE

SEO PPC CRM PERFORMANCEDISPLAY

SOCIALMEDIA

BRANDINGSTRATEGY

WEBSITEDESIGN

CONTENTMARKETING

DIGITALCREATIVE

‘FIRST IN CLASS’ SEO SERVICES

MY EXPERTISE

SEO :

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

PPC

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

CRM

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

PERFORMANCE DISPLAY

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

SOCIAL MEDIA

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

BRANDING STRATEGY

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

WEBSITE DESIGN

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

CONTENT MARKETING

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

MY EXPERTISE

DIGITAL CREATIVES

• Setup and Strategies• Competitor review• Detailed on and off-page audits• On-going optimization• Monthly reporting and analytics

All delivered best in class, industry leading, proprietary toolset!

VALUE 2U

What is SEO and why does it

matter?

How does Google currently

view your site today?

Stategic keyword targeting

Technical Audit

Website recomendations

The future of SEO

Measuring success and KPIs

Rolling Activity

- Competitor audit- Search trends- Where should you be visible?- What are the opportunities?- How do we phase them?

Complete with guide of explanations and task prioritization

Image, video, mobile and search trends

DELIVERING VALUE TO YOU

ENABLING OUR CUSTOMERS TO BECOME TRULY SOCIAL

SOCIAL STRATEGY FRAMEWORK

Prioritize objectives

Establish governance

Define activities

Develop capabilities

Measure and refine

Engage in conversation

Listen

Improve customer engagementEnhance brandAccelerate innovationAttract employeesIncrease sales

Identify opportunitiesUnderstand risksClarify risksSet social policiesCommunicate policies

Define phasesTarget initial platformsIdentify resources & assetsEstablish roles and timellinesLink to offline activity

Identify internal championsTrain and support all staffKeep abreast of developmentsEstablish pilot programDevelop a social culture

Set relevant measurementsMonitor progress againstCapture & communicate successReport factsRefine and repeat

Enter the conversationProvide relevant contentAdd value to communitiesEngage with influencersRespond positively

Identify monitoring toolsLearn how to best utiliseDiscover what is being saidFind communities and convoUncover key influencers

Engagement/Strategy

Step Social Purpose Social Culture Social Position Social Work Social Playbook

Action

Stakeholder objectives

identification: brand DNA, goal, audience, terms

Social analytics,cultural behaviors

and trends and segment

identification

Competitive social audit, category insight/ market

opportunity definition and social

positioning

Objectives refined, analytics framework

constructedPlan focus and flow and social ideation

Deliverable client definedWorkshops

Insights presentation,

codify consumer journey and identify

opportunity for social

Social position, social persona, social channel selection and

content strategy

Define tasks for social, core focus

and social ROI formula along with

KPIs

Graphical snapshot of program and activation ideas

presentation

Strategic Process

SOCIAL STRATEGY ROADMAP

DHEERAJ’S SOCIAL MEDIA DIFFERENTIATORS• Content driven approach to engagement• Invent solutions, applications and new models

for commerce and engagement• Social analytics experts and insight-driven social

strategists

SUPPORTING YOUR ORGANIZATION

SUPPORTING

Account ManagementDedicated reporting timelineWeekly status report with update on activityInternal status meetings every week to ensure consistent and joined up approach to managing activityWeekly updated project plan with milestone sign-offMonthly review meetings with entire team and all stakeholdersQuarterly workshops and planning sessions

ContentBrand inducted copy and creative team2 SEO optimized article per monthDaily Social media posts

SUMMARY• Middle East and Global Digital Experience

• Full service capabilities

• Experienced, dedicated digital practitioners

• Strong local. Strong Regional. Strong Global.

• Cumulative digital experience 7 years

• I am all here & eager to start the journey!

052 9779 500dheerajsatta@gmail.

com/dheerajsatta

LET’S WORK

TOGETHERSOON!

THANK

YOU!CONTACT

ME