Develop anglia talk - Future Trends for Digital Marketing

www.montagecomms.com

@MRMATTANDERSONWWW.MONTAGECOMMS.COM

DIGITAL MARKETING TRENDS FOR BUSINESS 2015+

A BIT ABOUT ME…

• I have been on the web for almost 17 years… • Google started in 1998 and my career in media

changed from print media focus to tech by 2005• My sister-in-law in the USA introduced me to

Facebook in late 2006• Started on Twitter in 2007 as @PRBristolblog• Blogger started in 1999 - started blogging in

2004…• Trained the South West RDA in social media in

and blogging 8 years ago• Trained 100s of business and organisations in

social media / digital marketing • My team and I manage the European and

Russia social media and content marketing for Brabantia

MOBILE AND EGO LEAD - SOCIAL 3.0

#SELFIE

SNAPCHAT

NOTIFICATION WINDOW

INSTAGRAM

INSTA-EXPERIENCE

WHO USES INSTAGRAM

E-COMMERCE 3.0 - SHOWROOMING A GREAT OPPORTUNITY?

SHOWROOMING

WEBROOMING

MOBILE SHOPPING STILL NOT GOOD ENOUGH..

THE PENGUIN ‘CLICKED AND COLLECTED’ - JOHN LEWIS

THE RISE OF VIDEO

ME AT THE ZOO

THE RISE OF THE VLOGGER

VINE & INSTAGRAM

FACEBOOK OVERTAKES YOUTUBE VIEWS

INFEED VIDEO

SAINSBURY’S RECRUITS BLOGGERS

WEARABLE TECH IS THE FUTURE…..?

CREATIVE COMMONS - ROYAL OPERA HOUSE

WHY GOOGLE GLASS FAILED

APPLE WATCH

HUMAN FOCUSED TECHNOLOGY & MARKETING

TIP TWO: AS A BRAND DON’T TALK ABOUT YOURSELF

FORGET THE TECHNOLOGY NOT YOUR CONSUMER…..

2,543 MARKETEERS THINK…

TO DO LIST - BUSINESSES MUST ENSURE THAT:

• SOCIAL MEDIA IS NOT NEW - EMBRACE IT • EXPLORE MOBILE APPS DUE TO THEIR HUGE GROWTH • TRAIN YOUR IN-HOUSE TEAMS IN SOCIAL MEDIA AND VALUE CUSTOMER

SERVICE AS A MARKETING TOOL• DATA & TECHNOLOGY MUST BE USED TO ENHANCE THE USER

EXPERIENCE• LOOK TO DRIVE REVIEWS WHERE YOUR CONSUMER IS • IF YOUR WEBSITE IS NOT MOBILE RESPONSIVE - SORT IT!• UX IS PARAMOUNT FOR E-COMMERCE, GOOGLE AND THE USER!• INVEST IN CONTENT MARKETING TO ENHANCE USER EXPERIENCE,

PROBLEM SOLVE FOR YOUR CONSUMER AND BOOST SEO• DON’T SHY AWAY FROM THE COST OF VIDEO AND CONTENT, BECAUSE

YOUR COMPETITORS WON’T• USE THE INTERNET OF THINGS AND SECOND SCREEN TO ENHANCE

LOCAL AND RELEVANT INFORMATION

Tel: 0845 644 5404@MrMattAnderson@montagecomms

UK.LINKEDIN.COM/IN/MATTMONTAGE/

THANK YOU

Develop anglia talk - Future Trends for Digital Marketing

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