Creative Crowdfunding Campaigns

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Crowdfunding has become an effective fundraising tool for B2B, B2C and non-profit organizations! This presentation takes a look at three creative, innovative, and successful crowdfunding campaigns that incorporated social media marketing to make their visions become a reality.

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CREATIVE CROWDFUNING

CAMPAIGNSProject Socialize, LLC

2014© Copyright 2014

3DOODLER

“It's a pen that can draw in the air! 3Doodler is the 3D printing pen you can hold in your hand. Lift your imagination

off the page!” -Wobble Works

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Platform: Kick Starter Funding Period: February 19

2013 - March 25 2013 Goal: $30,000 Amount Raised: $2,344,134 Backed by: 26,457 funders

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Collaborated with members of the industry to commission artists to create masterpieces with the 3Doodler to be given as rewards

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3DOODLER

Award categories weren’t limited to amount, but were split into various levels that also looked at the TIME which backers gave money.

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3DOODLER

VS. VS.

Combined benefits of pledging money with pre-selling of the product

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3DOODLER

KITE™ PATCH

ieCrowd presents:

“Kite Patch is a small, powerful patch that allows humans to go virtually undetected by mosquitoes

for up to a day's worth of protection. We need your help to share Kite Patches with others - particularly

those in regions impacted by malaria. You can reserve yours and send Kite Patches to Africa!”

-ieCrowd

KITE™ PATCH

Platform: Indiegogo Funding Period: July 15,

2013 - August 29, 2013 Goal: $75,000 Amount Raised: $557,254 Backed by: 11,254 funders

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SKITE™ PATCH

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CHCollaborated with Pilgrim Africa, a non-

profit aiding in the health of Uganda, to launch product into use immediately.

KITE™ PATCH

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CHUsed awards and video to raise awareness for a

humanitarian cause making this a campaign that benefits the immediate community as well as the global community.

KITE™ PATCH

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CHNot only promoted campaign through social

media, or just featured it on their accounts, but created a twitter handle for the campaign.

KITE™ PATCH

NEW TECHNOLOGIES FOR FITNESS AND NUTRITION

BodBot presents:

BODBOT

“ We are introducing three groundbreaking technologies and we’d like to have your vote

on which we build next.” -Bodbot

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Platform: Fundable Goal: $50,000 Amount Raised: $94,321 Backed by:1,673 funders

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Emphasizes a previous Fundable campaign they held, including results and testimonials.

BODBOT

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CHUsed a voting campaign within a

crowdfunding campaign therefore dually raising funds while increasing engagement

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CHUsed rewards to not only offer their

services, but to act as a factor in their voter-run campaign.

BODBOT

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