Creating Influence

@skarritt | #WCA2 | #wordcamp

CreatingSocial InfluenceDominate your space. One relationship at a time!

Kevin SkarrittChief PeepFlockMarketing.com@skarritt

@skarritt | #WCA2 | #wordcamp

@skarritt | #WCA2 | #wordcamp

Why Care?• Trust / Credibility• Relationships• Differentiation• Career• Influencer Marketing

@skarritt | #WCA2 | #wordcamp

Don’t Be Justin Bieber!

Popularity vs. InfluencePersonality typeDon’t buy itDenver Zoop

@skarritt | #WCA2 | #wordcamp

What IS Influence?• The right people

– Size matters– 2nd, 3rd degree

• The right topics• Frequency• Quality• Drive action

@skarritt | #WCA2 | #wordcamp

Measurement• Klout (0-100)• Kred (0-1000)• HaveKarma (0-100)

@skarritt | #WCA2 | #wordcamp

Monitoring• StatSocial• SproutSocial• BrandWatch

(formerly PeerIndex)

• RaynForest• Trakur• SocialMention• SumAll

(formerly TwentyFeet)

@skarritt | #WCA2 | #wordcamp

Steps to Take…

@skarritt | #WCA2 | #wordcamp

1. Build Your Networks!Quality • Size • Influence • 2-WayDaily • Aggressive • Dunbar# • $$

@skarritt | #WCA2 | #wordcamp

The Long Tail

@skarritt | #WCA2 | #wordcamp

The Long Tail

@skarritt | #WCA2 | #wordcamp

The Long Tail

@skarritt | #WCA2 | #wordcamp

Following Guido vanRossumHave a profile imageSpeak EnglishHave >1000 friendsInfluence >100

“Programmer” in BioHave >5000 followers“Popular”“Active”

@skarritt | #WCA2 | #wordcamp

2. BE(come) a Guru!• Confidence• Be Open• Curate OPC• Great Resources• Forever Learner

@skarritt | #WCA2 | #wordcamp

3. Put Yourself Out There!

• Conferences• Public Speaking• Author a Book• Radio / TV• Groups (live and virtual)• Help Others / Be Available

@skarritt | #WCA2 | #wordcamp

4. Give Away the Farm

@skarritt | #WCA2 | #wordcamp

5. DRIVE ACTION!

@skarritt | #WCA2 | #wordcamp

6. The Right PartsBlog

TwitterFacebookLinkedInOthers

@skarritt | #WCA2 | #wordcamp

7. Do it Daily• Commit

– Content– Respond– Network– Learn

• Regimented– Tools– Aggregation– Automation

@skarritt | #WCA2 | #wordcamp

Connect With Me!

• @skarritt• facebook.com/flockmarketing• facebook.com/skarritt• linkedin.com/in/skarritt• plus.google.com/+kevinskarritt• pinterest.com/skarritt• instagram.com/skarritt• blab.im/skarritt• meerkatapp.co/skarritt• periscope.tv/skarritt