Content Optimization Crash Course - 2015 And Beyond

CONTENT OPTIMIZATIONCrash Course

KERI JAEHNIG

• #SMBInfluencer

• State Senate Commendation

• Founding Author, SteamFeed

• Contributor: Social Media

Today, Search Engine People,

TabSite

• Seen At: Forbes, Business

Insider, Post Planner, Others

COFFEE MAKES MY MUG SMILE!What about you?

Lifting Off: Content Optimization

THE QUESTION:

Is your marketing plan calculated to let you

soar above your competition?

“IT’S ALL ABOUT THE CONTENT”

KEY: Put out hot content

HOT CONTENT

• Easy to read

• Fun or triggering words (also niche words)

• Attractive images

• Optimized for the platform

CONTENT OPTIMIZATION

• What we deliver

• Where we deliver it

• How we deliver it

• Who we deliver to

WHAT WE DELIVER

• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.

• Curated Content - RSS Feeds, Alerts, Sharing Others

• Re-Purposed - Giving new life, Re-sharing

• Promoted Content - Paid media

PROMOTED CONTENT

Gonna havta!

Appropriate balance of organic & paid

content

WHERE WE DELIVER• Website & Blogs - Is yours optimized for SEO?

• Social Channels - Are you on the right platforms?

• Communities & Forums - Connecting with peers

• RSS Feeds - Positioned to find

• Cameos - Features elsewhere, guest authorship

HOW WE DELIVER

• Is it attractive?

• Available on multiple platforms?

• Is it mobile-friendly?

• There when they need it?

Technology is changing…

will you change with it?

WHO WE DELIVER TO

• Email lists

• Social Communities

• IRL Customers

• Public - How are they finding you? (RSS/Alerts)

OWN YOUR CHANNELSDisruptive Technologies…

ONLINE MARKETING TIPS:

ONLINE MARKETING IS 24/7!Be quicker, faster - Or get left behind!

SOCIAL MEDIA TOOLS• Content Curation

• Content Management (Scheduling & Measurement)

• Content Sharing

• Image Editing

• Social Ads (Creation, Monitoring, Analytics)

• Right Social Platforms

CONTENT OPTIMIZER• RSS Feeds/Alerts Curation

• Brand Content Curation

• Queues

• Bulk Scheduling

• Hashtags Integration

• Follow Fridays

• Chrome Extension

bundlepost.com

THE RIGHT TOOLSAlways be honing your proprietary blend!

Content Optimization: Lift Off

(CONTENT = VALUE)

THE FUTURE SEEMS BRIGHT

LEARN MORE: KEEP OPTIMIZING

Join me…

LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration

http://bit.ly/LLICwithme

CONTACT ME

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/ideagirlmedia

• instagram.com/ideagirlmedia

CONTENT OPTIMIZATIONCrash Course

Content Optimization Crash Course - 2015 And Beyond

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