Content marketing.ppt

Content marketing

Kate Devyatkina artjoker.net

Content marketing comic strip

Blog

Video

Posts in Social Media

Whitepapers

85% of asked clients are ready to leave their emails to get an eBook for free.

Teaching e-mailings

Separate site’s sections

Seminars and webinars

Funny site’s elements

Offline events

Offline events

The reasons for Email Marketing

SEO benefits:• behavioral factors• link mass• growth of a website pages number• unplagiarized texts• internal optimization• putting more semantics

Lead generation• Email for whitepapers • Email for a webinar• a subscription to a mailing• sending questions• commercial leads

Sales growth• traffic is growing• number of leads is growing• expert content• confidence• all reasons to buy!

The components of effective content-marketing

SystemContent

You

Introduction Crop

Audience

Content-strategy: go ahead to success!

Setting the goals:• defining KPI• orientation on numbers•mental mobility

Analysis of target audience:• what are they?• what do they read?• what do they like?• what are they lack of?

Defining a team:• who writes?• who draws?• who promotes?•agency/staff

Creating a content-plan:• for every day• for a week• 1/7/30/4/2/1method

Questions, that should be asked to yourself:

- How much quality content I am able to create?- In what way the content can be putted into categories?- What time my audience is web-active at?- What rituals do the target audience have in the Web?- What I can to automize?- What I am going to post during a month?

1/7/30/4/2/1 Method:

1 = what to post every day?7 = a plan for a week30 = what content do we post every month?4 = what do we post once every three month?2 = once a half-year?1 = every year?

Tactics of crop:• budget • the channels of a content promotion•POEM-strategy

POEM-strategy:

Own media(site, social media profiles, emails, applications)

Paid media(adverts, paid articles)

Conquered media (reposts, publishing your articles in mass media,

thought leaders mensions)

Analisys of efficience:• what works?• when works?• what to improve?

Measures of content-marketing efficiency:

● Measures of arrangements with content

● Site’s positions● Traffic and its quality● Regular readers● Increasing a number of regular readers

Well-tried ideas for a content:

Teaching content:• «How to do this?»• Check-lists• Useful advice• Tutorials• Expert tips

«Web-tuning. How to do this?»

Popular articles

Inbound content:• Business lessons• Overviews • Selections• Reviews• Fun

Overviews

Interviews

Thought leaders’ content• Interviews• quick-fire questions • guest posts

“About yourself” content:• about staff• interesting facts• about company• storytelling

A fight for popularity: how to attract audience?

Content that is written for people•Write from all your heart• Love your readers• Be attentive to details• Have a finger on the pulse

Be ready to experiment!

Co-operate!● Make friends

with thought leaders

● Write guest posts

● Show how to make friends with us

The secret of success

is...

Make your clients happy!

Thanks!

Kate Devyatkina

facebook.com/crayzykattyinstagram.com/Just_crayzy

artjoker.net