Connecting With Volunteers Through LinkedIn

Connecting With Volunteers Through

LinkedIn Presented November 6, 2015

82% of surveyed LinkedIn members want to volunteer their time and skills. — Tom Fishburne, Founder and CEO Marketoon Studios

LinkedIn Company Page

What is a Company Page? Your nonprofit’s Company Page is the hub in which professionals can learn more about your organization—and where you can identify and connect with prospective volunteers.

Your Company Page allows you to:

- Highlight your mission, events & employees- Spotlight key volunteers and company partners- Create an online community of supporters- Open a line of communication via consistent

status updates

Creating a Company Page Creating a Company Page takes minutes, but you will need to have a few items ready to make the page a polished marketing tool.

- Profile image- ‘Hero’ image- Company summary- Personal LinkedIn Profile

Creating a Company Page

LinkedIn Company Pages can only be created with an email address that matches the company.

Creating a Company Page

Admin access should be given to multiple contacts within the organization—however, the daily management should be the responsibility of one employee.

Creating a Company PageFill in the provided fields with the organization’s information.

Creating a Company Page After filling out all fields of content and uploading a profile and hero image into the account, you are ready to Publish! Your Company Page will then be ready for employees and volunteers to interact with.

Creating a Company Page

Managing Your Company LinkedIn Page

Getting the most out of LinkedIn. Now that your organization’s Company LinkedIn Page is created, it’s time to use it!

Posting consistent content to the platform is key to engage with current and prospective volunteers—and hopefully increase their involvement with the organization!

LinkedIn Status Updates An opportunity for your organization to share news, events, opportunities to get involved—and, most importantly— engage with the volunteers.

Posting an Update

Composing Status Updates Include links and images whenever possible—they increase engagement!

Image size is optimized for LinkedIn home feed.

To upload an image: If designing images, Concentrek Group recommends a size of 1024 x 512px.

Targeting Page Followers You are able to define a targeted audience based on Company Size, Industry, Function, Seniority, Geography and Language Preference.

LINKEDIN UPDATES

LinkedIn Status Updates So you’re ready to hit the ground running and post to LinkedIn, but you’re not quite sure what to say!

Let’s brainstorm…

Update Inspiration - News and event info - Goals and achievements - Volunteer spotlights - Behind the scenes photos and information

If you’re trying to increase volunteer involvement, brag about your current volunteers. Trust me—they’ll notice—and so will their personal network!

Volunteer-Focused ‘Bragging’

Example: United Way Emerging Leader, Laura Hanley, led our staff leads this morning in a social media consultation. Using Laura’s advice, we’re excited to increase our communication and connect with our members via social media!

Volunteer-Focused ‘Bragging’

How the volunteer (ME!) views the post:

- The United Way mentioned me — AWESOME!

- Everyone who follows the United Way will now know that I am a social media expert — COOL!

- My boss follows them on LinkedIn…it’s goodfor him to see me going above and beyond while representing Concentrek Group — SWEET!

What the volunteer does next:

- Likes the post- Shares the post- Comments on the post- Sends the link to their mom (optional)

How the volunteer’s social engagement helps the organization:

Whenever someone Likes, Comments or Shares a post on LinkedIn, their activity appears in the feed of their personal network—putting your organization in front of their entire LinkedIn network.

LinkedIn Showcase Page

- Communicate with specific target audience - Tailor messaging - Increased engagement

EXPANDING YOUR ORGANIZATION’S ONLINE NETWORK

LinkedIn Personal Profiles Personal profiles include a space for Volunteer experience which can be directly linked to your Company Page.

This could be your organization!

WHAT DID WE LEARN?

LinkedIn helps you to: - Highlight your mission, events & employees - Spotlight key volunteers and company partners - Create an online community of supporters - Open a line of communication via consistent status

updates - Achieve your mission!

Concentrek Group, a creative agency.

Thank you.

QUESTIONS?